Rural Marketing - Environment, Problems

Rural Marketing - Environment, Problems
Author: T.P. Gopalaswamy
Publisher: Vikas Publishing House
Total Pages: 266
Release: 2009-11-01
Genre: Marketing
ISBN: 9788125930976

Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.

Rural Marketing in India

Rural Marketing in India
Author: Ruchika Ramakrishnan
Publisher:
Total Pages: 205
Release: 2006-01-01
Genre: Business & Economics
ISBN: 9788177081206

"Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. The book presents specific reasons for growing importance of rural markets and defines some key relevant concepts. Moreover, the geo-demographic, economic and cultural environment along with the status of rural infrastructure has also been discussed in detail. It also describes various aspects related to product and pricing and examines various decisions that the companies would have to make with regard to these two elements of the rural marketing-mix. The book holds various strategic and managerial implications for marketers and researchers engaged/interested in Indiaís vast rural market. "

Rural Marketing

Rural Marketing
Author: Sanal Kumar Velayudhan
Publisher: Taylor & Francis
Total Pages: 236
Release: 2024-02-14
Genre: Business & Economics
ISBN: 100383762X

Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.

U.S. Health in International Perspective

U.S. Health in International Perspective
Author: National Research Council
Publisher: National Academies Press
Total Pages: 421
Release: 2013-04-12
Genre: Social Science
ISBN: 0309264146

The United States is among the wealthiest nations in the world, but it is far from the healthiest. Although life expectancy and survival rates in the United States have improved dramatically over the past century, Americans live shorter lives and experience more injuries and illnesses than people in other high-income countries. The U.S. health disadvantage cannot be attributed solely to the adverse health status of racial or ethnic minorities or poor people: even highly advantaged Americans are in worse health than their counterparts in other, "peer" countries. In light of the new and growing evidence about the U.S. health disadvantage, the National Institutes of Health asked the National Research Council (NRC) and the Institute of Medicine (IOM) to convene a panel of experts to study the issue. The Panel on Understanding Cross-National Health Differences Among High-Income Countries examined whether the U.S. health disadvantage exists across the life span, considered potential explanations, and assessed the larger implications of the findings. U.S. Health in International Perspective presents detailed evidence on the issue, explores the possible explanations for the shorter and less healthy lives of Americans than those of people in comparable countries, and recommends actions by both government and nongovernment agencies and organizations to address the U.S. health disadvantage.

Rural Marketing

Rural Marketing
Author: Sawalia Bihari Verma
Publisher: Scientific Publishers
Total Pages: 467
Release: 2014-07-01
Genre: Business & Economics
ISBN: 9386237504

The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.

The Rural Marketing Book (Text & Practice) (With Cd)

The Rural Marketing Book (Text & Practice) (With Cd)
Author: Pradeep Kashyap
Publisher: Dreamtech Press
Total Pages: 384
Release: 2005-07-04
Genre: Consumer behavior
ISBN: 9788177225587

The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.

Rural Marketing

Rural Marketing
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
Total Pages: 420
Release: 2011
Genre: Consumer behavior
ISBN: 9788177589764