Are you confused by unspoken business rules? Have you plateaued in your climb up the corporate ladder? Do you simply want to continually improve? Are you an executive looking for fresh ideas to inspire your employees? Do you want to work toward delivering a best-in-class service? Do you like to learn through storytelling and scenarios? Then the commonsense rules within this book are written for you. The rules cover Sales Growth, Communication, Personal Improvement, Project Management, and Customer Relations. You will learn: How to communicate effectively, from entry level to management, to improve sales growth. How to embrace your natural personality by adapting these rules to fit "you". How to build your network with strong lasting business relationships. How personality traits can influence how your clients and supervisors respond to you. How implementation of these rules will improve your project management skills. How business relationships and entertaining create lasting memories and real business results. Improve your success in both business and personal arenas through the implementation of these easy to understand rules within "It's All about Everything". Byron Kidder is an avid entrepreneur, leader, and consultant who has created rules throughout his successful journey. He has shared them with his own employees, helping them achieve unlimited success, and now wants to share them with you. These commonsense rules apply to any situation regardless of your career or field of specialty. This is a must read for anybody in sales, management, or entrepreneurship. It is equally applicable to those seasoned employees who simply want to keep their skills fresh and relevant.