Routledge Handbook Of Political Advertising
Download Routledge Handbook Of Political Advertising full books in PDF, epub, and Kindle. Read online free Routledge Handbook Of Political Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Christina Holtz-Bacha |
| Publisher | : Routledge |
| Total Pages | : 574 |
| Release | : 2017-02-24 |
| Genre | : Political Science |
| ISBN | : 1317439775 |
This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 488 |
| Release | : 2012-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1136597433 |
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.
| Author | : Dennis W. Johnson |
| Publisher | : Routledge |
| Total Pages | : 653 |
| Release | : 2010-03-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135897492 |
A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.
| Author | : Erika Franklin Fowler |
| Publisher | : Routledge |
| Total Pages | : 241 |
| Release | : 2018-05-04 |
| Genre | : Political Science |
| ISBN | : 0429977905 |
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
| Author | : Lynda Lee Kaid |
| Publisher | : SAGE Publications |
| Total Pages | : 505 |
| Release | : 2006-06-14 |
| Genre | : Political Science |
| ISBN | : 1452261547 |
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
| Author | : Dennis W. Johnson |
| Publisher | : Routledge |
| Total Pages | : 1010 |
| Release | : 2010-03-17 |
| Genre | : Political Science |
| ISBN | : 1135897484 |
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.
| Author | : Justin Fisher |
| Publisher | : Routledge |
| Total Pages | : 786 |
| Release | : 2017-09-22 |
| Genre | : Political Science |
| ISBN | : 1317494806 |
The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the relative merits of differing approaches in a comprehensive and accessible way. Bringing geographical scope and depth, with comparative chapters that draw on material from across the globe, it will be a key reference point both for advanced level students and researchers developing knowledge and producing new material in these sub-fields and beyond. The Routledge Handbook of Elections, Voting Behavior and Public Opinion is an authoritative and key reference text for students, academics and researchers engaged in the study of electoral research, public opinion and voting behavior.
| Author | : Axel Bruns |
| Publisher | : Routledge |
| Total Pages | : 560 |
| Release | : 2015-12-22 |
| Genre | : Social Science |
| ISBN | : 1317506561 |
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Routledge |
| Total Pages | : 362 |
| Release | : 2009-10-16 |
| Genre | : Political Science |
| ISBN | : 1135261393 |
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
| Author | : Francesco Cavatorta |
| Publisher | : Routledge |
| Total Pages | : 462 |
| Release | : 2020-12-29 |
| Genre | : Political Science |
| ISBN | : 1000293300 |
This comprehensive Handbook analyses the political parties and party systems across the Middle East and North Africa. Providing an in-depth, empirically grounded and novel study of political parties, the volume focuses on a region where they have been traditionally and often erroneously dismissed. The book is divided into five sections, examining: the trajectories of Islamist, Salafi, leftist, liberal, nationalist, and personalistic parties drawing from different countries; the role political parties play in authoritarian and semi-authoritarian countries; the centrality of political parties in democratic or democratising settings; the relationship between parties and specific social constituencies, ranging from women to youth to tribes and sects; and the policy positions of parties on a number of issues, including neo-liberal economics, identity, foreign policy and the role of violence. This wide-ranging and systematic analysis is a key resource for students and scholars interested in party politics, democratization and authoritarianism, and the Middle East and North Africa. Chapter 18 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at www.taylorfrancis.com/books/edit/10.4324/9780429269219
