Romancing The Customer
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Author | : Tim Halloran |
Publisher | : John Wiley & Sons |
Total Pages | : 272 |
Release | : 2014-01-07 |
Genre | : Business & Economics |
ISBN | : 1118611284 |
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author | : Don Williams |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 112 |
Release | : 2018-08-24 |
Genre | : |
ISBN | : 9781725734432 |
Do you want to passionately attract, retain, and win-back loyal customers for unbelievable profitability? Don Williams, CEO, is your guide to quickly and easily elevate your customer service to provide an experience so positive that customers return again and again to do business with you. In this practical, interactive handbook, learn the secrets to lower cost acquisitions, higher conversions, and increased customer life cycles. Add the Wow! factor to your customer service and your clients will recommend your company to others. The Wow! is in the how, and Don Williams shares insights from his 30-year history working with successful Fortune 500 clients. Make romancing your customer a priority and a lifestyle and you'll attract the right clients, keep them longer, and do significantly more business.
Author | : J. N. HALM |
Publisher | : Author House |
Total Pages | : 135 |
Release | : 2014-05-08 |
Genre | : Business & Economics |
ISBN | : 1491896787 |
CUSTOMER ROMANCE "A New Feel of Customer Service" Is about creating love - not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business can win the hearts (and pockets) of its customers in a long-lasting relationship. CUSTOMER ROMANCE is a staunch supporter of a relationship selling concept as against the transactional selling concept. This book advocates that no matter how much a business stands to lose in the short-run when it practices relationship building, in the long-run the relationship pays off. CUSTOMER ROMANCE debates that the most important ingredient in building a successful business is TRUST. However, trust is best established in a "romantic" relationship not in a mere transaction.
Author | : Paul Temporal |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2001-06-05 |
Genre | : Business & Economics |
ISBN | : 9780471846154 |
Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethnically very diverse customer base. The first book to provide a truly international perspective on customer relationship management, Romancing the Customer draws on case studies from around the world to describe cutting-edge CRM techniques currently used by many of today's most high-powered global enterprises. Paul Temporal and Martin Trott reveal the strategies behind some of the most successful initiatives of recent years. Paul Temporal, PhD (Singapore), is Managing Director of Marketing Initiatives Group and a leading international expert on brand creation, development, and management. Martin Trott (Malaysia) is Managing Director of Relationship Marketing International.
Author | : Debra White Smith |
Publisher | : Harvest House Publishers |
Total Pages | : 242 |
Release | : 2005-01-01 |
Genre | : Family & Relationships |
ISBN | : 0736913017 |
Debra White Smith, author of "Romancing Your Husband" (more than 75,000 copies sold), and her husband, Daniel, show husbands how to make their marriages sparkle! Exploring how to woo their wives and turn their marriages into ardent romances, men will discover that-- helping with housework without being asked is as romantic as bringing her flowers "little gestures" create a loving atmosphere tender words and gentle hugs without sexual overtures are vital letting her know she's more important than everything makes her feel special talking and sharing are crucial to a lively relationship "Romancing Your Wife "helps husbands and wives realize their marriages can be more dynamic, more passionate, and more intimate than they thought possible!
Author | : Maureen Smith |
Publisher | : Harlequin |
Total Pages | : 218 |
Release | : 2011-10-01 |
Genre | : Fiction |
ISBN | : 1459214366 |
Landing an internship at prestigious Hopewell General is a dream come true for Tamara St. John. She struggled hard to get where she is—and isn't about to risk it all because of arrogant Victor Aguilar. Tamara and Victor constantly lock horns, but the sinfully seductive doctor is driving her crazy…with desire. Tamara knows that dating a colleague is a prescription for disaster. Until one stormy, passion-filled night… Victor can have his pick of any woman. But he only has eyes for sweet, sultry Tamara. But when tragedy and trauma in the E.R. hit close to home, one false move could put everything they've ever worked for in jeopardy. It's time to stake his claim on Tamara's heart—with a passionate dose of forever.
Author | : C. J. Johnson |
Publisher | : Mill City Press, Incorporated |
Total Pages | : 314 |
Release | : 2021-04-13 |
Genre | : Fiction |
ISBN | : 9781662810527 |
Romancing Waikiki contains twenty-one intriguing original love stories of people falling in love on Waikiki Beach, Hawaii. The romances evoked by the most famous beach in the Pacific go back to 1901, when the elegant Moana Hotel was opened to welcome visitors and has continued to be a presence on the beach. This selection of love stories, written in Waikiki coffeehouses, spans the period from the Second World War to the present and covers all ages, from a coming-of-age teen romance to senior citizens who discover love has no expiration date. While the stories are fictional, they have threads in the sand of Waikiki Beach and beyond. Matters of the heart can be found in the footprints in the sand, a letter fluttering across the beach, remnants of a sandcastle, an army nurse waiting, and a homeless woman blowing out a candle. The author lives in Waikiki and has spent more than two decades in Hawaii, the source of his inspiration for these love stories that stir feelings of joy and tears.
Author | : Kate Pearce |
Publisher | : Zebra |
Total Pages | : 370 |
Release | : 2021-12-28 |
Genre | : Fiction |
ISBN | : 1420152599 |
In New York Times bestselling author Kate Pearce’s sweet and sexy Millers of Morgan Valley series, the close-knit folks of Morgantown, California, have long memories—and big hearts to go with them. In this sixth installment delves into the behind the scenes of the PBR Rodeo as the youngest Morgan brother volunteers on the circuit and catches the eye of a female bull rider. Welcome to California’s ranch country, where the cowboys of New York Times bestselling author Kate Pearce’s sexy and heartwarming series live, learn, and find love... Ranching will always run in Evan Miller’s blood, but as the fifth son, he also wants to prove to his skeptical family that he can forge his own path. Drawn to the world of rodeo, Evan encounters Josie Martinez, half-sister of world champion bull rider Rio Martinez. He hopes Josie might show him the ropes—among other things—but Josie has priorities of her own... Josie’s not sure what she’s doing at her brother’s ranch when she should be at her office in San Francisco, fulfilling her dream of becoming young entrepreneur of the year. Ever since violence unexpectedly entered her life and her home, she’s struggled to get her life back on track. The ranch offers a sanctuary—with one gorgeous exception: Evan. But is he just a distraction, or can their growing bond—and undeniable attraction—persuade Josie that her heart is big enough for work and love...
Author | : Bobby Azarian |
Publisher | : BenBella Books |
Total Pages | : 321 |
Release | : 2022-06-28 |
Genre | : Science |
ISBN | : 1637740441 |
Why do we exist? For centuries, this question was the sole province of religion and philosophy. But now science is ready to take a seat at the table. According to the prevailing scientific paradigm, the universe tends toward randomness; it functions according to laws without purpose, and the emergence of life is an accident devoid of meaning. But this bleak interpretation of nature is currently being challenged by cutting-edge findings at the intersection of physics, biology, neuroscience, and information theory—generally referred to as “complexity science.” Thanks to a new understanding of evolution, as well as recent advances in our understanding of the phenomenon known as emergence, a new cosmic narrative is taking shape: Nature’s simplest “parts” come together to form ever-greater “wholes” in a process that has no end in sight. In The Romance of Reality, cognitive neuroscientist Bobby Azarian explains the science behind this new view of reality and explores what it means for all of us. In engaging, accessible prose, Azarian outlines the fundamental misunderstanding of thermodynamics at the heart of the old assumptions about the universe’s evolution, and shows us the evidence that suggests that the universe is a “self-organizing” system, one that is moving toward increasing complexity and awareness. Cosmologist and science communicator Carl Sagan once said of humanity that “we are a way for the cosmos to know itself.” The Romance of Reality shows that this poetic statement in fact rests on a scientific foundation and gives us a new way to know the cosmos, along with a riveting vision of life that imbues existence with meaning—nothing supernatural required.
Author | : Gwen Hayes |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 0 |
Release | : 2016 |
Genre | : Romance fiction |
ISBN | : 9781530838615 |
What makes a romance novel a romance? How do you write a kissing book?Writing a well-structured romance isn't the same as writing any other genre-something the popular novel and screenwriting guides don't address. The romance arc is made up of its own story beats, and the external plot and theme need to be braided to the romance arc-not the other way around.Told in conversational (and often irreverent) prose, Romancing the Beat can be read like you are sitting down to coffee with romance editor and author Gwen Hayes while she explains story structure. The way she does with her clients. Some of whom are regular inhabitants of the New York Times and USA Today bestseller lists.Romancing the Beat is a recipe, not a rigid system. The beats don't care if you plot or outline before you write, or if you pants your way through the drafts and do a "beat check" when you're revising. Pantsers and plotters are both welcome. So sit down, grab a cuppa, and let's talk about kissing books.