Brand Equity & Advertising

Brand Equity & Advertising
Author: David A. Aaker
Publisher: Psychology Press
Total Pages: 406
Release: 2013-10-31
Genre: Business & Economics
ISBN: 1317759826

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.

The American Economic Review

The American Economic Review
Author:
Publisher:
Total Pages: 1150
Release: 1971
Genre: Economics
ISBN:

Includes annual List of doctoral dissertations in political economy in progress in American universities and colleges; and the Hand book of the American Economic Association.

Author:
Publisher: Soffer Publishing
Total Pages: 84
Release:
Genre:
ISBN:

Combined Proceedings

Combined Proceedings
Author: American Marketing Association
Publisher:
Total Pages: 718
Release: 1971
Genre: Marketing
ISBN:

Proceedings of the Spring and Fall conferences.

Routledge International Handbook of Charisma

Routledge International Handbook of Charisma
Author: José Pedro Zúquete
Publisher: Routledge
Total Pages: 560
Release: 2020-11-29
Genre: Psychology
ISBN: 0429558279

The Routledge International Handbook of Charisma provides an unprecedented multidimensional and multidisciplinary comparative analysis of the phenomenon of charisma – first defined by Max Weber as the irrational bond between deified leader and submissive follower. It includes broad overviews of foundational theories and experiences of charisma and of associated key issues and themes. Contributors include 45 influential international scholars who approach the topic from different disciplinary perspectives and utilize examples from an array of historical and cultural settings. The Handbook presents up-to-date, concise, thought-provoking, innovative, and informative perspectives on charisma as it has been expressed in the past and as it continues to be manifested in the contemporary world by leaders ranging from shamans to presidents. It is designed to be essential reading for all students, researchers, and general readers interested in achieving a comprehensive understanding of the power and potential of charismatic authority in all its varieties, subtleties, dynamics, and current and potential directions.