Rhetorical Power

Rhetorical Power
Author: Steven Mailloux
Publisher: Cornell University Press
Total Pages: 214
Release: 1989
Genre: History
ISBN: 9780801496028

In this provocative and forcefully written book, Steven Mailloux takes issue with the validity of a number of distinctions commonly made in contemporary literary theory and cultural studies--distinctions between theory and history, reader and text, truth and ideology, aesthetics and politics. Mailloux first presents the case for a rhetorical hermeneutics and against foundationalist theories of interpretation. Doing hermeneutic theory, he argues, entails doing rhetorical history. By means of a detailed analysis of reader-response criticism, he highlights the connections between institutional politics and the interpretive rhetoric of academic literary criticism. Mailloux then uses Adventures of Huckleberry Finn as an exemplary text. Relating Mark Twain's rhetoric to the cultural politics of post-Reconstruction debates about racist ideology, he places his reader-oriented interpretation within the rhetorical history of controversies over the meaning and value of Huckleberry Finn. Finally, in a far-ranging study of cultural reception, he juxtaposes the twentieth-century concern about the topic of race in Huckleberry Finn with the nineteenth-century audience's very different concerns about juvenile delinquency and the "bad-boy boom." In the final part of the book, Mailloux restates his critique of foundationalist hermeneutics through readings of Ken Kesey, Michel Foucault, Edward Said, and Richard Rorty, and he concludes by examining the role of rhetoric and theory in a congressional dispute over the Reagan administration's reinterpretation of the Anti-Ballistic Missile Treaty. Rhetorical Power will be welcomed by readers in literary theory and American studies, as well as in such fields as speech communication, the sociology of culture, and social and intellectual history, and by others interested in the politics of persuasion.

Rhetoric and Power

Rhetoric and Power
Author: Nathan Crick
Publisher: Univ of South Carolina Press
Total Pages: 416
Release: 2014-10-28
Genre: Language Arts & Disciplines
ISBN: 1611173965

An examination of how intellectuals and artists conceptualized rhetoric as a medium of power in a dynamic age of democracy and empire In Rhetoric and Power, Nathan Crick dramatizes the history of rhetoric by explaining its origin and development in classical Greece beginning the oral displays of Homeric eloquence in a time of kings, following its ascent to power during the age of Pericles and the Sophists, and ending with its transformation into a rational discipline with Aristotle in a time of literacy and empire. Crick advances the thesis that rhetoric is primarily a medium and artistry of power, but that the relationship between rhetoric and power at any point in time is a product of historical conditions, not the least of which is the development and availability of communication media. Investigating major works by Homer, Heraclitus, Aeschylus, Protagoras, Gorgias, Thucydides, Aristophanes, Plato, Isocrates, and Aristotle, Rhetoric and Power tells the story of the rise and fall of classical Greece while simultaneously developing rhetorical theory from the close criticism of particular texts. As a form of rhetorical criticism, this volume offers challenging new readings to canonical works such as Aeschylus's Persians, Gorgias's Helen, Aristophanes's Birds, and Isocrates's Nicocles by reading them as reflections of the political culture of their time. Through this theoretical inquiry, Crick uses these criticisms to articulate and define a plurality of rhetorical genres and concepts, such as heroic eloquence, tragicomedy, representative publicity, ideology, and the public sphere, and their relationships to different structures and ethics of power, such as monarchy, democracy, aristocracy, and empire. Rhetoric and Power thus provides a foundation for rhetorical history, criticism, and theory that draws on contemporary research to prove again the incredible richness of the classical tradition for contemporary rhetorical scholarship and practice.

Rhetoric, Power, and Community

Rhetoric, Power, and Community
Author: David Jasper
Publisher: Wipf and Stock Publishers
Total Pages: 185
Release: 2009-06-18
Genre: Religion
ISBN: 1606088319

Rhetoric has returned vigorously to the agenda of a number of academic disciplines. Aristotle defended the art of rhetoric, while Plato was suspicious of its manipulative power to persuade. This study examines rhetoric in the context of different kinds of religious texts, from sacred scripture, to liturgy, to contemporary and postmodern writing and religion. How does the believing community negotiate rhetorical power-games which may be exercised upon it, and do we have to be bold to see the ironies and the joke which may be played upon us in the name of the truth of religion? This book is an exercise in rhetoric which is itself suspicious of the rhetorical arts. Its concerns are profoundly theological, though perhaps offensive to theology as it is often practiced in the church and the academy. It offers no conclusion, but perhaps a way of exploring and of looking afresh.

The Rhetoric of Food

The Rhetoric of Food
Author: Joshua Frye
Publisher: Routledge
Total Pages: 282
Release: 2012-10-02
Genre: Language Arts & Disciplines
ISBN: 1136286985

This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans’ strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric’s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

The Rhetoric of Soft Power

The Rhetoric of Soft Power
Author: Craig Hayden
Publisher: Lexington Books
Total Pages: 309
Release: 2012
Genre: Language Arts & Disciplines
ISBN: 0739142585

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

Persuasive Games

Persuasive Games
Author: Ian Bogost
Publisher: MIT Press
Total Pages: 463
Release: 2010-08-13
Genre: Games & Activities
ISBN: 0262261944

An exploration of the way videogames mount arguments and make expressive statements about the world that analyzes their unique persuasive power in terms of their computational properties. Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

Political Rhetoric, Power, and Renaissance Women

Political Rhetoric, Power, and Renaissance Women
Author: Carole Levin
Publisher: State University of New York Press
Total Pages: 312
Release: 1995-08-17
Genre: Philosophy
ISBN: 1438410611

The authors examine the political rhetoric of a number of powerful women of the Renaissance, male responses to this rhetoric, drama and fiction by both male and female authors considering women and political context, and how historians—then and now—have evaluated powerful women. A multi-disciplinary collection, the book includes an essay about Christine de Pizan and her fifteenth-century look at powerful women, an examination of seventeeth-century rhetoricians and how they viewed and reshaped the Renaissance in terms of giving power to women, and examples of English and French women in the sixteenth and seventeenth centuries. The afterword contextualizes these examples and raises questions about modern issues. The book provides a greater understanding of gender and power in the Renaissance as well as insights into the contemporary age.

The Rhetorical Power of Popular Culture

The Rhetorical Power of Popular Culture
Author: Deanna D. Sellnow
Publisher: SAGE Publications
Total Pages: 513
Release: 2017-02-17
Genre: Language Arts & Disciplines
ISBN: 1506315232

Can television shows like Modern Family, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Third Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Author Deanna Sellnow also provides sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

Logos and Power in Isocrates and Aristotle

Logos and Power in Isocrates and Aristotle
Author: Ekaterina V. Haskins
Publisher: Univ of South Carolina Press
Total Pages: 200
Release: 2004
Genre: Language Arts & Disciplines
ISBN: 9781570035265

Logos and Power in Isocrates and Aristotle presents Isocrates' vision of discourse as a worthy rival, rather than a mere precursor, of Aristotle's Rhetoric. It argues that much of what Aristotle said about the status of rhetoric and the role of discourse may have been a reaction to Isocrates.

Disability Rhetoric

Disability Rhetoric
Author: Jay Timothy Dolmage
Publisher: Syracuse University Press
Total Pages: 368
Release: 2014-01-22
Genre: Social Science
ISBN: 081565233X

Disability Rhetoric is the first book to view rhetorical theory and history through the lens of disability studies. Traditionally, the body has been seen as, at best, a rhetorical distraction; at worst, those whose bodies do not conform to a narrow range of norms are disqualified from speaking. Yet, Dolmage argues that communication has always been obsessed with the meaning of the body and that bodily difference is always highly rhetorical. Following from this rewriting of rhetorical history, he outlines the development of a new theory, affirming the ideas that all communication is embodied, that the body plays a central role in all expression, and that greater attention to a range of bodies is therefore essential to a better understanding of rhetorical histories, theories, and possibilities.