Review of Marketing 1990
Author | : Valarie A. Zeithaml |
Publisher | : Marketing Classics Press |
Total Pages | : 553 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 161311270X |
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Author | : Valarie A. Zeithaml |
Publisher | : Marketing Classics Press |
Total Pages | : 553 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 161311270X |
Author | : Valarie A. Zeithaml |
Publisher | : |
Total Pages | : 536 |
Release | : 1990 |
Genre | : Marketing |
ISBN | : 9780685400319 |
Author | : Naresh Malhotra |
Publisher | : Routledge |
Total Pages | : 216 |
Release | : 2017-10-19 |
Genre | : Business & Economics |
ISBN | : 1351551027 |
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Author | : B. J. Dunlap |
Publisher | : Springer |
Total Pages | : 581 |
Release | : 2015-01-02 |
Genre | : Business & Economics |
ISBN | : 3319132547 |
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author | : Ben M. Enis |
Publisher | : Marketing Classics Press |
Total Pages | : 287 |
Release | : 2012-03-15 |
Genre | : Business & Economics |
ISBN | : 1613113382 |
Author | : Howard Sutton |
Publisher | : |
Total Pages | : 64 |
Release | : 1990 |
Genre | : Business & Economics |
ISBN | : |
Author | : Naresh Malhotra - USE 0493 |
Publisher | : Emerald Group Publishing |
Total Pages | : 372 |
Release | : 2011-07-21 |
Genre | : Business & Economics |
ISBN | : 0857248979 |
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Author | : Robert L. King |
Publisher | : Springer |
Total Pages | : 126 |
Release | : 2015-05-08 |
Genre | : Business & Economics |
ISBN | : 3319173863 |
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author | : Naresh Malhotra |
Publisher | : Routledge |
Total Pages | : 418 |
Release | : 2017-09-25 |
Genre | : Business & Economics |
ISBN | : 1351550950 |
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.