Handbook of Marketing

Handbook of Marketing
Author: Barton A Weitz
Publisher: SAGE
Total Pages: 618
Release: 2006-08-11
Genre: Business & Economics
ISBN: 9781412921206

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Designing Service Processes to Unlock Value

Designing Service Processes to Unlock Value
Author: Joy M. Field
Publisher: Business Expert Press
Total Pages: 149
Release: 2012-11-05
Genre: Business & Economics
ISBN: 1606493051

The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, customers are playing a more active role in the service process not only through self-service but also by providing information to the service provider to create a more personalized service experience. This book explores how service processes can be designed to leverage opportunities for service providers and customers to cocreate value. Inside, you will learn about frameworks for value cocreation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services. And with the growing involvement of customers in performing service tasks, service process outcomes are increasingly dependent on the capabilities of both service providers and customers. You will learn about real approaches to unlocking these capabilities to further boost value cocreation.

Macrologistics Management

Macrologistics Management
Author: Martin Stein
Publisher: CRC Press
Total Pages: 306
Release: 2020-08-26
Genre: Business & Economics
ISBN: 1000162249

Macrologistics Management defines the term "Macrologistics" as a means for designing a catalyst for change in any organization. The "macro" approach means seeing the big picture-to use time and place strategies for competitive advantage. It is a "breakthrough" strategy because it prioritizes "logistics" selection as a key factor in developing customer satisfaction and market penetration. Traditional management approaches the product and cost savings as key factors in their strategy. This book demonstrates how new approaches can be even more effective and more profitable-it will help you achieve complete transformation in your organization through a systematic process for managing change and by using carefully prioritized change management strategies. The framework for change, as explained in this book, is one where continuous monitoring is facilitated by a relevant and responsive information system, workers and managers are empowered and rewarded for innovation, and leaders encourage a passion for change. With Macrologistics Management you will learn how to unleash new sources of synergy-ways for various groups involved with the organization to work together-that help promote creativity and motivate an effective and rapid revolution in your workplace!

Global Strategic Planning

Global Strategic Planning
Author: Marios Katsioloudes
Publisher: Routledge
Total Pages: 408
Release: 2012-08-21
Genre: Business & Economics
ISBN: 1136015701

First published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

Leading the Learning Organization

Leading the Learning Organization
Author: Alan T. Belasen
Publisher: SUNY Press
Total Pages: 538
Release: 2000-01-01
Genre: Business & Economics
ISBN: 9780791443675

Provides students, executives, and managers with vital resources to lead their organizations to higher levels of performance.

Wiley CIAexcel Exam Review 2017

Wiley CIAexcel Exam Review 2017
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
Total Pages: 1104
Release: 2017-07-12
Genre: Business & Economics
ISBN: 1119439213

WILEY CIAexcel EXAM REVIEW 2017 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 3: Internal Audit Knowledge Elements Provides comprehensive coverage based on the exam syllabus, along with multiple-choice practice questions with answers and explanations Deals with governance and business ethics, risk management, information technology, and the global business environment Features a glossary of CIA Exam terms—good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIAexcel Exam Review 2017 learning system provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We'd like to help. Feature section examines the topics of Governance and Business Ethics, Risk Management, Organizational Structure and Business Processes and Risks, Communications, Management and Leadership Principles, IT and Business Continuity, Financial Management, and Global Business Environment

Wiley CIAexcel Exam Review 2018, Part 3

Wiley CIAexcel Exam Review 2018, Part 3
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
Total Pages: 1104
Release: 2018-01-24
Genre: Business & Economics
ISBN: 1119482852

WILEY CIAexcel EXAM REVIEW 2018 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 3: Internal Audit Knowledge Elements Provides comprehensive coverage based on the exam syllabus, along with multiple-choice practice questions with answers and explanations Deals with governance and business ethics, risk management, information technology, and the global business environment Features a glossary of CIA Exam terms—good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIAexcel Exam Review 2018 learning system provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We'd like to help. Feature section examines the topics of Governance and Business Ethics, Risk Management, Organizational Structure and Business Processes and Risks, Communications, Management and Leadership Principles, IT and Business Continuity, Financial Management, and Global Business Environment