Marketing Financial Services

Marketing Financial Services
Author: Mike Wright
Publisher: Routledge
Total Pages: 420
Release: 2010-02-17
Genre: Business & Economics
ISBN: 1136380221

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Cross-Border Entry in European Retail Financial Services

Cross-Border Entry in European Retail Financial Services
Author: Tobias C Hoschka
Publisher: Springer
Total Pages: 357
Release: 1993-12-13
Genre: Business & Economics
ISBN: 1349229792

Providing a comprehensive assessment of the strategies of banks and insurance companies in the move towards an internal European market for financial services, this book analyzes the latest theoretical and institutional developments. It also provides a range of case studies of actual cross-border entry strategies of some of the largest European financial institutions.

Financial Services Firms

Financial Services Firms
Author: Zabihollah Rezaee
Publisher: John Wiley & Sons
Total Pages: 490
Release: 2011-06-09
Genre: Business & Economics
ISBN: 1118098536

Indispensable coverage of new federal regulatory reforms and federal financial issues An essential guide covering new federal regulatory reforms and federal financial issues Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition presents a new regulatory framework for financial institutions in the post-bailout era. Provides valuable guidance to assess risks, measure performance and conduct valuations processes to create shareholder value Covers the protection of other stakeholders, including customers, regulators, government, and consumers Offers an up-to-date understanding of financial institutions, their challenges, and their opportunities in the post-Sarbanes-Oxley era Over the past decade, substantial changes have taken place in the structure and range of products and services provided by the financial services industry. Get current coverage of these changes that have transformed both traditional organizations such as banks, thrifts, and insurance companies, as well as securities providers, asset management companies and financial holding companies with the up-to-the-minute coverage found in Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition.

International Business and Europe in Transition

International Business and Europe in Transition
Author: Fred Burton
Publisher: Springer
Total Pages: 277
Release: 2016-07-27
Genre: Business & Economics
ISBN: 1349245569

This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

Elements of the Euro Area

Elements of the Euro Area
Author: Mauro Grande
Publisher: Routledge
Total Pages: 285
Release: 2018-10-26
Genre: Political Science
ISBN: 0429828470

First published in 2005, this volume considers that, as time elapses since the introduction of the Euro, it is legitimate to start asking what impact the new currency and the single monetary policy have had on European integration. This book provides the most comprehensive review of financial integration in the euro area. The volume includes an introduction to the institutional features of the euro area and the literature on financial integration. It examines developments in the financial structures at large and moves forward to focus on specific areas pertaining to financial intermediaries, the bond and equity markets, and market-based debt finance. It is particularly suited to researchers and students of developments in the euro area, central banking, money and banking, as well as international relations and international business more generally. While the introductory chapters will help in bringing undergraduates on board, the later chapters will particularly benefit the early graduate student as well as the professional observer.

Cases in Marketing Financial Services

Cases in Marketing Financial Services
Author: Christine Ennew
Publisher: Butterworth-Heinemann
Total Pages: 297
Release: 2014-05-15
Genre: Business & Economics
ISBN: 1483105776

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.