Retail Advertising And Promotion
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Author | : Jay Diamond |
Publisher | : Fairchild Books |
Total Pages | : 0 |
Release | : 2011-03-17 |
Genre | : Business & Economics |
ISBN | : 9781563678981 |
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author | : Robert Liljenwall |
Publisher | : Point-of-Purchase Advertising Intl |
Total Pages | : 252 |
Release | : 2004-03 |
Genre | : Business & Economics |
ISBN | : 9780970709912 |
Author | : Charles Mundy Edwards (Jr.) |
Publisher | : Prentice Hall |
Total Pages | : 552 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : |
Author | : Charles Mundy Edwards (Jr.) |
Publisher | : |
Total Pages | : 726 |
Release | : 1959 |
Genre | : Business & Economics |
ISBN | : |
Author | : Manfred Krafft |
Publisher | : Springer Science & Business Media |
Total Pages | : 458 |
Release | : 2009-12-17 |
Genre | : Business & Economics |
ISBN | : 3540720030 |
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author | : Jesko Perrey |
Publisher | : John Wiley & Sons |
Total Pages | : 269 |
Release | : 2013-01-02 |
Genre | : Business & Economics |
ISBN | : 1118489519 |
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author | : Harry Spitzer |
Publisher | : HarperCollins Publishers |
Total Pages | : 456 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : |
Author | : Prashant K. Faldu |
Publisher | : Createspace Independent Publishing Platform |
Total Pages | : 80 |
Release | : 2014-10-20 |
Genre | : Business & Economics |
ISBN | : 9781502910257 |
Retail Advertising promotes local companies and merchandisers' goods and services. This book is a complete guide for Retail Advertising, sales promotion, direct marketing, ROI of Sales promotion.
Author | : George Edward Belch |
Publisher | : McGraw-Hill/Irwin |
Total Pages | : 840 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9780256136968 |
Author | : David Gilbert |
Publisher | : Pearson Education India |
Total Pages | : 476 |
Release | : 2003-09 |
Genre | : Marketing |
ISBN | : 9788177588255 |