* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover how to create and nurture the spirit of innovation in your company. You will also discover that : the secret to innovation lies in culture; innovation is the constant search for progress instead of focusing on a few breakthrough projects; a company evolves when it is welded around a strong and customer-focused mission; leaders need to lead by example, take the initiative and deliver positive messages; innovation is applied at all levels of the company, with clear objectives and indicators to measure them; employee training and development are essential to unleash energies. What are the best processes and strategies for cultivating innovation in the company? If there is no ready-made formula, it is because it starts with culture, that fertile ground that allows ideas to bud. An organization on the move no longer looks for ways to become innovative: it is innovative by nature, and this can be felt at all times and at all levels. But to instill this collective dynamic, a conducive environment must be created. The Invisible Advantage's practical advice will help you get ready to take your company on a new path. The path of innovation! *Buy now the summary of this book for the modest price of a cup of coffee!