Designing and Conducting Business Surveys

Designing and Conducting Business Surveys
Author: Ger Snijkers
Publisher: John Wiley & Sons
Total Pages: 646
Release: 2013-07-01
Genre: Mathematics
ISBN: 1118447913

Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include: • Determining the survey content, considering user needs, the business context, and total survey quality • Planning the survey as a project • Sampling frames, procedures, and methods • Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys • Survey communication design to obtain responses and facilitate the business response process • Conducting and managing the survey using paradata and project management tools • Data processing, including capture, editing, and imputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.

Conducting Online Surveys

Conducting Online Surveys
Author: Valerie M. Sue
Publisher: SAGE
Total Pages: 265
Release: 2012
Genre: Computers
ISBN: 1412992257

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish

Customer Surveying

Customer Surveying
Author: Frederick C. Van Bennekom
Publisher: Customer Service Press
Total Pages: 260
Release: 2002
Genre: Business & Economics
ISBN: 9780971340602

Provides the information needed to manage and conduct a customer survey program. The book walks the reader through the various stages of a survey with particular emphasis on the design of a survey questionnaire, the administration of that questionnaire, and the analysis of data using spread sheet tools. Questions a novice surveyor might have are answered. The book also dedicates a chapter to electronic surveying tools.

Analysing Quantitative Survey Data for Business and Management Students

Analysing Quantitative Survey Data for Business and Management Students
Author: Jeremy Dawson
Publisher: SAGE
Total Pages: 128
Release: 2016-11-10
Genre: Business & Economics
ISBN: 1473952832

In Analysing Quantitative Survey Data, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Firm Size and the Business Environment

Firm Size and the Business Environment
Author: Mirjam Schiffer
Publisher: World Bank Publications
Total Pages: 68
Release: 2001-01-01
Genre: Business & Economics
ISBN: 9780821350034

The development of the small and medium enterprise sector is deemed crucial for economic growth and poverty alleviation. Such firms are often though to be at a disadvantage when compared with larger enterprises, but the reverse can apply, for example in the more flexible approach of the smaller firm. This paper draws on a private sector survey in 80 countries examining whether business obstacles are related to firm size. It finds a bias against small firms, which experience significantly greater problems than large firms with financing, taxes and regulations, inflation, corruption and street crime. These problems should be the prime targets of policies aimed at reducing inequity.