Customer Relationship Management

Customer Relationship Management
Author: Samit Chakravorti
Publisher: SAGE Publications Limited
Total Pages: 213
Release: 2023-02-23
Genre: Business & Economics
ISBN: 1529613345

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.

Haunts of the Black Masseur

Haunts of the Black Masseur
Author: Charles Sprawson
Publisher: Pantheon
Total Pages: 308
Release: 2012-08-29
Genre: Sports & Recreation
ISBN: 0307823644

In a masterful work of cultural history, Charles Sprawson, himself an obsessional swimmer and fluent diver, explores the meaning that different cultures have attached to water, and the search for the springs of classical antiquity. In nineteenth-century England bathing was thought to be an instrument of social and moral reform, while in Germany and America swimming came to signify escape. For the Japanese the swimmer became an expression of samurai pride and nationalism. Sprawson gives is fascinating glimpses of the great swimming heroes: Byron leaping dramatically into the surf at Shelley’s beach funeral; Rupert Brooke swimming naked with Virginia Woolf, the dark water “smelling of mint and mud”; Hart Crane swallow-diving to his death in the Bay of Mexico; Edgar Allan Poe’s lone and mysterious river-swims; Leander, Webb, Weissmuller, and a host of others. Informed by the literature of Swinburne, Goethe, Scott Fitzgerald, and Yukio Mishima; the films of Riefenstahl and Vigo; the Hollywood “swimming musicals” of the 1930s; and delving in and out of Olympic history, Haunts of the Black Masseur is an enthralling assessment of man—body submerged, self-absorbed. It is quite simply the best celebration of swimming ever written, even as it explores aspects of culture in a heretofore unimagined way.

Delilah Green Doesn't Care

Delilah Green Doesn't Care
Author: Ashley Herring Blake
Publisher: Penguin
Total Pages: 401
Release: 2022-02-22
Genre: Fiction
ISBN: 0593336410

A clever and steamy queer romantic comedy about taking chances and accepting love—with all its complications—from the author of Astrid Parker Doesn't Fail. Delilah Green swore she would never go back to Bright Falls—nothing is there for her but memories of a lonely childhood where she was little more than a burden to her cold and distant stepfamily. Her life is in New York, with her photography career finally gaining steam and her bed never empty. Sure, it’s a different woman every night, but that’s just fine with her. When Delilah’s estranged stepsister, Astrid, pressures her into photographing her wedding with a guilt trip and a five-figure check, Delilah finds herself back in the godforsaken town that she used to call home. She plans to breeze in and out, but then she sees Claire Sutherland, one of Astrid’s stuck-up besties, and decides that maybe there’s some fun (and a little retribution) to be had in Bright Falls, after all. Having raised her eleven-year-old daughter mostly on her own while dealing with her unreliable ex and running a bookstore, Claire Sutherland depends upon a life without surprises. And Delilah Green is an unwelcome surprise…at first. Though they’ve known each other for years, they don’t really know each other—so Claire is unsettled when Delilah figures out exactly what buttons to push. When they’re forced together during a gauntlet of wedding preparations—including a plot to save Astrid from her horrible fiancé—Claire isn’t sure she has the strength to resist Delilah’s charms. Even worse, she’s starting to think she doesn’t want to...

The Feather Thief

The Feather Thief
Author: Kirk Wallace Johnson
Publisher: Penguin
Total Pages: 338
Release: 2018-04-24
Genre: Nature
ISBN: 1101981628

As heard on NPR's This American Life “Absorbing . . . Though it's non-fiction, The Feather Thief contains many of the elements of a classic thriller.” —Maureen Corrigan, NPR’s Fresh Air “One of the most peculiar and memorable true-crime books ever.” —Christian Science Monitor A rollicking true-crime adventure and a captivating journey into an underground world of fanatical fly-tiers and plume peddlers, for readers of The Stranger in the Woods, The Lost City of Z, and The Orchid Thief. On a cool June evening in 2009, after performing a concert at London's Royal Academy of Music, twenty-year-old American flautist Edwin Rist boarded a train for a suburban outpost of the British Museum of Natural History. Home to one of the largest ornithological collections in the world, the Tring museum was full of rare bird specimens whose gorgeous feathers were worth staggering amounts of money to the men who shared Edwin's obsession: the Victorian art of salmon fly-tying. Once inside the museum, the champion fly-tier grabbed hundreds of bird skins—some collected 150 years earlier by a contemporary of Darwin's, Alfred Russel Wallace, who'd risked everything to gather them—and escaped into the darkness. Two years later, Kirk Wallace Johnson was waist high in a river in northern New Mexico when his fly-fishing guide told him about the heist. He was soon consumed by the strange case of the feather thief. What would possess a person to steal dead birds? Had Edwin paid the price for his crime? What became of the missing skins? In his search for answers, Johnson was catapulted into a years-long, worldwide investigation. The gripping story of a bizarre and shocking crime, and one man's relentless pursuit of justice, The Feather Thief is also a fascinating exploration of obsession, and man's destructive instinct to harvest the beauty of nature.

Murder Among Friends

Murder Among Friends
Author: Candace Fleming
Publisher: Anne Schwartz Books
Total Pages: 385
Release: 2022-03-29
Genre: Young Adult Nonfiction
ISBN: 0593177428

How did two teenagers brutally murder an innocent child...and why? And how did their brilliant lawyer save them from the death penalty in 1920s Chicago? Written by a prolific master of narrative nonfiction, this is a compulsively readable true-crime story based on an event dubbed the "crime of the century." In 1924, eighteen-year-old college students Nathan Leopold and Richard Loeb made a decision: they would commit the perfect crime by kidnapping and murdering a child they both knew. But they made one crucial error: as they were disposing of the body of young Bobby Franks, whom they had bludgeoned to death, Nathan's eyeglasses fell from his jacket pocket. Multi-award-winning author Candace Fleming depicts every twist and turn of this harrowing case--how two wealthy, brilliant young men planned and committed what became known as the crime of the century, how they were caught, why they confessed, and how the renowned criminal defense attorney Clarence Darrow enabled them to avoid the death penalty. Following on the success of such books as The Rise and Fall of Charles Lindbergh and The Family Romanov, this acclaimed nonfiction writer brings to heart-stopping life one of the most notorious crimes in our country's history.

The Times Index

The Times Index
Author:
Publisher:
Total Pages: 1546
Release: 2002
Genre: Indexes
ISBN:

Indexes the Times and its supplements.