Researching Historical Screen Audiences

Researching Historical Screen Audiences
Author: Kate Egan
Publisher: EUP
Total Pages: 0
Release: 2023-11-30
Genre: Motion picture audiences
ISBN: 9781474477826

Considers the challenges of historical audience research in the field of screen studies.

Handbook on Radio and Television Audience Research

Handbook on Radio and Television Audience Research
Author: Graham Mytton
Publisher:
Total Pages: 196
Release: 1999
Genre: Performing Arts
ISBN:

With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.

Television Audiences Across the World

Television Audiences Across the World
Author: J. Bourdon
Publisher: Springer
Total Pages: 285
Release: 2014-01-24
Genre: Performing Arts
ISBN: 1137345101

This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.

A Companion to the History of American Broadcasting

A Companion to the History of American Broadcasting
Author: Aniko Bodroghkozy
Publisher: John Wiley & Sons
Total Pages: 512
Release: 2018-10-02
Genre: Performing Arts
ISBN: 1118646355

Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting’s influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text’s original and accessibly-written essays offer explorations on a wealth of topics including the production of broadcast media, the evolution of various television and radio genres, the development of the broadcast ratings system, the rise of Spanish language broadcasting in the United States, broadcast activism, African Americans and broadcasting, 1950’s television, and much more. This essential resource: Presents a scholarly overview of the history of radio and television broadcasting and its influence on contemporary American history Contains original essays from leading academics in the field Examines the role of radio in the television era Discusses the evolution of regulations in radio and television Offers insight into the cultural influence of radio and television Analyzes canonical texts that helped shape the field Written for students and scholars of media studies and twentieth-century history, A Companion to the History of American Broadcasting is an essential and field-defining guide to the history and historiography of American broadcasting and its many cultural, societal, and political impacts.

A Companion to the History of American Broadcasting

A Companion to the History of American Broadcasting
Author: Aniko Bodroghkozy
Publisher: John Wiley & Sons
Total Pages: 516
Release: 2018-07-23
Genre: Performing Arts
ISBN: 1118646053

Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting’s influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text’s original and accessibly-written essays offer explorations on a wealth of topics including the production of broadcast media, the evolution of various television and radio genres, the development of the broadcast ratings system, the rise of Spanish language broadcasting in the United States, broadcast activism, African Americans and broadcasting, 1950’s television, and much more. This essential resource: Presents a scholarly overview of the history of radio and television broadcasting and its influence on contemporary American history Contains original essays from leading academics in the field Examines the role of radio in the television era Discusses the evolution of regulations in radio and television Offers insight into the cultural influence of radio and television Analyzes canonical texts that helped shape the field Written for students and scholars of media studies and twentieth-century history, A Companion to the History of American Broadcasting is an essential and field-defining guide to the history and historiography of American broadcasting and its many cultural, societal, and political impacts.

Television, Audiences and Cultural Studies

Television, Audiences and Cultural Studies
Author: David Morley
Publisher: Routledge
Total Pages: 331
Release: 2003-09-02
Genre: History
ISBN: 1134937695

A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Author: Hernández-Santaolalla, Víctor
Publisher: IGI Global
Total Pages: 457
Release: 2020-04-24
Genre: Business & Economics
ISBN: 1799831205

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Tracking the Audience

Tracking the Audience
Author: Karen Buzzard
Publisher: Routledge
Total Pages: 184
Release: 2012
Genre: Business & Economics
ISBN: 0805858520

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice's history from its early beginnings up to its most recent advances.