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| Author | : Beth Moring |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 11 |
| Release | : 2014-06-10 |
| Genre | : Psychology |
| ISBN | : 0393936937 |
This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students’ critical-thinking skills as they become systematic interrogators of information in their everyday lives.
| Author | : Bonnie L. Tensen |
| Publisher | : Wadsworth Publishing |
| Total Pages | : |
| Release | : 2017-01-01 |
| Genre | : |
| ISBN | : 9781337094344 |
| Author | : Rebecca Coates Nee |
| Publisher | : |
| Total Pages | : 174 |
| Release | : 2021-07-28 |
| Genre | : |
| ISBN | : 9781793521163 |
Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media has influenced how people interact with one another, receive news, and form social bonds. Part I of the book focuses on the history and study of social media, addressing the rise of social media, theories used to study social media, the widespread impacts of user-generated content, and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use, user policies, and image and brand management. Part III addresses the professional uses of social media within the disciplines of public relations, advertising, marketing, journalism, mass media, nonprofit work, and U.S. politics, as well as the role of social media in national and global movements. The second edition features new content on fake news, disinformation, conspiracy theories, bots and trolls, social media influencers, the growth of Instagram and TikTok, the Communications Decency Act, podcasts, and the confluence of social media and the 2020 United States presidential election. Social Media in the Digital Age is ideal for undergraduate courses in mass communication, broadcasting, history, and popular culture. It is also a valuable resource for communication professionals.
| Author | : Walter C. Parker |
| Publisher | : Pearson |
| Total Pages | : 510 |
| Release | : 2015-03-20 |
| Genre | : Education |
| ISBN | : 0133590852 |
The author wrote this new edition of the most popular elementary social studies methods text on the market with the following three goals in mind: to present the most powerful social studies content and pedagogy for children in elementary school, to offer the material in simple and accessible ways, and to write in a first person active voice. The purpose of this book is to introduce new teachers to the world of social studies teaching and learning in elementary and middle schools. Geography, history, government and the other social sciences are delivered into the palm of the new teacher’s hand along with a suite of tools for bringing social studies to life in the classroom. The book is organized into three sections–the first orients the reader to the mission of social studies education to the increasingly diverse children we teach, the second concentrates on the curriculum, and the third deals with instruction, how we plan and teach this curriculum. Three central themes continue to pervade the book–democratic citizenship, diversity, and the social sciences–to ultimately encourage teachers to excite their students about closing the gap between social realities and democratic ideals. An exceptionally strong chapter on multicultural issues (Chapter 2) helps future teachers truly understand the changing demographics of the American classroom.
| Author | : Anol Bhattacherjee |
| Publisher | : CreateSpace |
| Total Pages | : 156 |
| Release | : 2012-04-01 |
| Genre | : Science |
| ISBN | : 9781475146127 |
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
| Author | : Kim Goodwin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 770 |
| Release | : 2011-03-25 |
| Genre | : Computers |
| ISBN | : 1118079884 |
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
| Author | : Bharat Anand |
| Publisher | : Random House |
| Total Pages | : 464 |
| Release | : 2016-10-18 |
| Genre | : Business & Economics |
| ISBN | : 0812995392 |
“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
| Author | : Norman Blaikie |
| Publisher | : Polity |
| Total Pages | : 257 |
| Release | : 2007-09-24 |
| Genre | : Psychology |
| ISBN | : 0745634494 |
Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences and the logics or strategies of enquiry associated with them. This second edition has been revised and updated.
| Author | : Diane Kresh |
| Publisher | : American Library Association |
| Total Pages | : 436 |
| Release | : 2007-02-05 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780838909263 |
Essential facts, advice, lists, documents, guidelines, lore, wit, and wisdom: Along with fun and irreverence, it's what readers have come to expect from the "Whole Library" series. In a one-volume compendium that's by turns encyclopedic, useful, and engaging, this latest entry provides an overview of digital libraries, covering the state of information, issues, customers, challenges, tools and technology, preservation, and the future. From blogs to Wikis, highlights include: digitization project planning tips and tools; the value proposition of the digital library; lists of Internet libraries, libraries that I.M., libraries that podcast; and interpretations of NextGen demographic data. Collecting insights from library luminaries as well the perspectives of interesting experts from outside the ranks of library professionals, "The Whole Digital Library Handbook" decodes the jargon and cuts to the chase.
| Author | : Dan O'Hair |
| Publisher | : Macmillan |
| Total Pages | : 641 |
| Release | : 2012-01-16 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0312644205 |
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
