Market Research in Practice

Market Research in Practice
Author: Matthew Harrison
Publisher: Kogan Page Publishers
Total Pages: 400
Release: 2016-03-03
Genre: Business & Economics
ISBN: 0749475862

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Civic Agriculture

Civic Agriculture
Author: Thomas A. Lyson
Publisher: UPNE
Total Pages: 162
Release: 2012-05-22
Genre: Business & Economics
ISBN: 1611683033

A engaging analysis of food production in the United States emphasizing that sustainable agricultural development is important to community health.

Practical Research and Evaluation

Practical Research and Evaluation
Author: Lena Dahlberg
Publisher: SAGE
Total Pages: 273
Release: 2010-04-22
Genre: Social Science
ISBN: 144624816X

This book is a starter ′DIY′ text for practitioners who are looking to conduct evaluation studies and research as part of their own professional practice. The growing emphasis on evidence-based practice means that there is an increasing need for practitioners to have at least a basic understanding of research, be aware of methodological pitfalls and to be updated on new methods. This book provides a practical, user-friendly guide to social science research methods for professionals who have benefited from little, if any, formal research methods training but find themselves in a role that requires them to read and understand complex research findings and carry out their own research as part of their professional practice. Practical Research and Evaluation is aimed at practitioners working in education, health, social care and community work. Many in this market are non-graduates or are those whose study did not contain a research element, but are required to know how research works. This book has three main aims which will benefit this audience - to enable readers to carry out small-scale research projects of their own, provide them with the basic understanding necessary to commission research, and enable them to better understand and evaluate critically research reports. This book is designed specifically for ′Do-it-Yourself′ researchers working in the public or voluntary sectors. It is accessible and relevant to practitioners, uses non-technical language wherever possible and employs grounded examples, practical tips, checklists and readings lists throughout.

Archaeological Research

Archaeological Research
Author: Peter Peregrine
Publisher: Taylor & Francis
Total Pages: 171
Release: 2016-12
Genre: Social Science
ISBN: 1351816632

This updated edition of Archaeological Research introduces the basic methods of archaeological research, including data collection, analysis, interpretation, as well as a consideration of the state of archaeology today. New to the Second Edition is updated information on geographic information systems and remote sensing strategies, and a greatly expanded discussion of practices in cultural resource management archaeology. This popular, concise textbook explores various research methods, analytical techniques, legal and ethical issues facing archaeologists; includes discussions of the archaeological process and record, sampling and research design, survey and excavation methods and strategies, recordkeeping, analysis, archaeological dating, presenting results, and research opportunities; is an excellent text for undergraduate students in basic archaeology courses, field methods courses, and field schools

The Elements of Style

The Elements of Style
Author: William Strunk Jr.
Publisher: Arcturus Publishing
Total Pages: 70
Release: 2023-10-01
Genre: Language Arts & Disciplines
ISBN: 1398833916

First published in 1918, William Strunk Jr.'s The Elements of Style is a guide to writing in American English. The boolk outlines eight "elementary rules of usage", ten "elementary principles of composition", "a few matters of form", a list of 49 "words and expressions commonly misused", and a list of 57 "words often misspelled". A later edition, enhanced by E B White, was named by Time magazine in 2011 as one of the 100 best and most influential books written in English since 1923.

Brief Guidelines for Methods and Statistics in Medical Research

Brief Guidelines for Methods and Statistics in Medical Research
Author: Jamalludin Bin Ab Rahman
Publisher: Springer
Total Pages: 114
Release: 2015-10-14
Genre: Medical
ISBN: 9812879250

This book serves as a practical guide to methods and statistics in medical research. It includes step-by-step instructions on using SPSS software for statistical analysis, as well as relevant examples to help those readers who are new to research in health and medical fields. Simple texts and diagrams are provided to help explain the concepts covered, and print screens for the statistical steps and the SPSS outputs are provided, together with interpretations and examples of how to report on findings. Brief Guidelines for Methods and Statistics in Medical Research offers a valuable quick reference guide for healthcare students and practitioners conducting research in health related fields, written in an accessible style.

Crafting Your Research Future

Crafting Your Research Future
Author: Charles X. Ling
Publisher: Morgan & Claypool Publishers
Total Pages: 173
Release: 2012
Genre: Education
ISBN: 1608458105

What is it like to be a researcher or a scientist? For young people, including graduate students and junior faculty members in universities, how can they identify good ideas for research? How do they conduct solid research to verify and realize their new ideas? How can they formulate their ideas and research results into high-quality articles, and publish them in highly competitive journals and conferences? What are effective ways to supervise graduate students so that they can establish themselves quickly in their research careers? In this book, Ling and Yang answer these questions in a step-by-step manner with specific and concrete examples from their first-hand research experience. Table of Contents: Acknowledgments / Preface / Basics of Research / Goals of Ph.D. Research / Getting Started: Finding New Ideas and Organizing Your Plans / Conducting Solid Research / Writing and Publishing Papers / Misconceptions and Tips for Paper Writing / Writing and Defending a Ph.D. Thesis / Life After Ph.D. / Summary / References / Author Biographies

Virus Taxonomy

Virus Taxonomy
Author: International Committee on Taxonomy of Viruses
Publisher: Elsevier
Total Pages: 1463
Release: 2011-10-25
Genre: Science
ISBN: 0123846846

The practical need to partition the world of viruses into distinguishable, universally agreed upon entities is the ultimate justification for developing a virus classification system. Since 1971, the International Committee on Taxonomy of Viruses (ICTV) operating on behalf of the world community of virologists has taken on the task of developing a single, universal taxonomic scheme for all viruses infecting animals (vertebrate, invertebrates, and protozoa), plants (higher plants and algae), fungi, bacteria, and archaea. The current report builds on the accumulated taxonomic construction of the eight previous reports dating back to 1971 and records the proceedings of the Committee since publication of the last report in 2005. Representing the work of more than 500 virologists worldwide, this report is the authoritative reference for virus organization, distinction, and structure.

Research Brief

Research Brief
Author: Great Britain. Department for Education and Employment
Publisher:
Total Pages:
Release: 1996
Genre:
ISBN:

Story, Not Study: 30 Brief Lessons to Inspire Health Researchers as Writers

Story, Not Study: 30 Brief Lessons to Inspire Health Researchers as Writers
Author: Lorelei Lingard
Publisher: Springer Nature
Total Pages: 224
Release: 2021-04-26
Genre: Education
ISBN: 3030713636

Many researchers dread writing. They find it laborious - even painful - to put their scholarly work into words. They get bogged down in the study, and lose track of the story. And they produce uninspiring papers that fail to resonate with readers or reviewers. This book offers an antidote to this problem: brief, accessible lessons that guide researchers to write clear and compelling scientific manuscripts. The book is divided into three sections – Story, Craft, and Community. The Story section offers advice on getting the balance of study and story just right, introducing strategies for tackling each section of a scientific manuscript. The Craft section considers the grammatical and rhetorical tools of the trade, showing how they can be wielded for maximum impact. And the Community section offers suggestions for writing collaboratively, supporting other writers, and navigating peer review. Each section features multiple short and pragmatic lessons, peppered with illustrative examples. Readers can use the chapters collectively to build holistic writing skills, or dip in and out to refine specific elements of the craft. Rooted in a coaching philosophy, we aim to unlock our readers’ potential as writers through instruction, reflection, and example. And we hope to inspire researchers to face writing with joy. This work is clearly written and easily understandable. Its many practical examples, tools, and exercises make an effective toolbox of support for scholarly writers. This will be invaluable to new scholars and help established scholars as well. The inclusion of examples specific to the health arena and the clear, elegantly simple explanations add strength and relevance to this work. Toni Ungaretti, Johns Hopkins School of Education, Baltimore, MD, USA This book is the most original perspective I have ever read about the craft of writing. As its title suggests, it is inspiring. Brownie Anderson, NBME, Philadelphia, PA, USA