Reputation Strategy And Analytics In A Hyper Connected World
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| Author | : Chris Foster |
| Publisher | : John Wiley & Sons |
| Total Pages | : 160 |
| Release | : 2016-08-08 |
| Genre | : Business & Economics |
| ISBN | : 1119052491 |
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
| Author | : Chris Foster |
| Publisher | : John Wiley & Sons |
| Total Pages | : 155 |
| Release | : 2016-06-27 |
| Genre | : Business & Economics |
| ISBN | : 1119212707 |
Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
| Author | : Jun Xu |
| Publisher | : World Scientific |
| Total Pages | : 411 |
| Release | : 2021-02-04 |
| Genre | : Computers |
| ISBN | : 9811231850 |
In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives.
| Author | : Jun Xu |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 172 |
| Release | : 2013-02-01 |
| Genre | : Business & Economics |
| ISBN | : 9491216899 |
Information systems (IS)/Information technology(IT) has become an essential part and a major resource of the organization. IS/IT is a major resource that can radically affect the structure of an organisation, the way it serves customers, and the way it helps people in organisations to communicate both internally and externally, and the way an organisation runs its business. Managing information and information systems effectively and efficiently have become an essential part of the life of 21st century managers. This book is about Managing information and information systems and focuses on relationships between information, information systems/information technology, people and business. The impacts, roles, risks, challenges as well as emerging trends of information systems will be an important element of the book. At the same time, many strategic and contemporary uses of information systems such as implementing enterprise planning systems for improving internal operation, adopting customer relationship management systems and supply chain management systems to enhance relations with customers and suppliers/partners respectively, and establishing knowledge management systems for better managing organizational knowledge resources as well as using different information systems for supporting managers’ decision making in all levels will be an integral part of the book. In addition, essential and critical information systems management skills including using information systems for competitive advantages, planning and evaluating information systems, system development & implementing information systems, and managing information systems operations will be a critical part of the book.
| Author | : |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2019-03-19 |
| Genre | : Business & Economics |
| ISBN | : 111953318X |
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
| Author | : Gregory Richards |
| Publisher | : CRC Press |
| Total Pages | : 140 |
| Release | : 2017-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1351649620 |
Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly changing conditions. The important task for public sector organizations is to liberate analytics from narrow scientific silos and expand it across internally to reap maximum benefit across their portfolios of programs. This book highlights contextual factors important to better situating the use of BDA within government organizations and demonstrates the wide range of applications of different BDA techniques. It emphasizes the importance of leadership and organizational practices that can improve performance. It explains that BDA initiatives should not be bolted on but should be integrated into the organization’s performance management processes. Equally important, the book includes chapters that demonstrate the diversity of factors that need to be managed to launch and sustain BDA initiatives in public sector organizations.
| Author | : Jun Xu |
| Publisher | : Springer |
| Total Pages | : 202 |
| Release | : 2014-10-10 |
| Genre | : Business & Economics |
| ISBN | : 9462390940 |
This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
| Author | : |
| Publisher | : YouGuide Ltd |
| Total Pages | : 228 |
| Release | : 2024-10-26 |
| Genre | : |
| ISBN | : 1836797346 |
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
| Author | : Scott Mongeau |
| Publisher | : Springer Nature |
| Total Pages | : 410 |
| Release | : 2021-10-01 |
| Genre | : Computers |
| ISBN | : 3030748960 |
This book encompasses a systematic exploration of Cybersecurity Data Science (CSDS) as an emerging profession, focusing on current versus idealized practice. This book also analyzes challenges facing the emerging CSDS profession, diagnoses key gaps, and prescribes treatments to facilitate advancement. Grounded in the management of information systems (MIS) discipline, insights derive from literature analysis and interviews with 50 global CSDS practitioners. CSDS as a diagnostic process grounded in the scientific method is emphasized throughout Cybersecurity Data Science (CSDS) is a rapidly evolving discipline which applies data science methods to cybersecurity challenges. CSDS reflects the rising interest in applying data-focused statistical, analytical, and machine learning-driven methods to address growing security gaps. This book offers a systematic assessment of the developing domain. Advocacy is provided to strengthen professional rigor and best practices in the emerging CSDS profession. This book will be of interest to a range of professionals associated with cybersecurity and data science, spanning practitioner, commercial, public sector, and academic domains. Best practices framed will be of interest to CSDS practitioners, security professionals, risk management stewards, and institutional stakeholders. Organizational and industry perspectives will be of interest to cybersecurity analysts, managers, planners, strategists, and regulators. Research professionals and academics are presented with a systematic analysis of the CSDS field, including an overview of the state of the art, a structured evaluation of key challenges, recommended best practices, and an extensive bibliography.
| Author | : National Intelligence Council |
| Publisher | : Cosimo Reports |
| Total Pages | : 158 |
| Release | : 2021-03 |
| Genre | : |
| ISBN | : 9781646794973 |
"The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.
