Report On The Values Of The Pr
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Author | : Regina Luttrell |
Publisher | : Rowman & Littlefield |
Total Pages | : 255 |
Release | : 2018-02-09 |
Genre | : Business & Economics |
ISBN | : 1442272759 |
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
Author | : David Guth |
Publisher | : Allyn & Bacon |
Total Pages | : 0 |
Release | : 2008 |
Genre | : Public relations |
ISBN | : 9780205569458 |
In a time when society is holding individuals and organizations to high standards of conduct,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Public relations careers; history of public relations; communication theory and public opinion; ethics and law; research and evaluation; public relations planning; public relations tactics; writing and presentation skills; communication technology; crisis communication; public relations and marketing; and cross-cultural communication. Introductory public relations
Author | : |
Publisher | : |
Total Pages | : 1216 |
Release | : 1918 |
Genre | : Public service commissions |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 1006 |
Release | : 1924 |
Genre | : Law reports, digests, etc |
ISBN | : |
Author | : British Association for the Advancement of Science. Meeting |
Publisher | : |
Total Pages | : 610 |
Release | : 1922 |
Genre | : Science |
ISBN | : |
Author | : British Association for the Advancement of Science. Meeting |
Publisher | : |
Total Pages | : 616 |
Release | : 1922 |
Genre | : Science |
ISBN | : |
Author | : Patricia J Parsons |
Publisher | : Kogan Page Publishers |
Total Pages | : 209 |
Release | : 2008-11-03 |
Genre | : Business & Economics |
ISBN | : 0749455675 |
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Author | : Henry Clifford Spurr |
Publisher | : |
Total Pages | : 1206 |
Release | : 1918 |
Genre | : Law reports, digests, etc |
ISBN | : |
Author | : W. Timothy Coombs |
Publisher | : John Wiley & Sons |
Total Pages | : 154 |
Release | : 2013-07-08 |
Genre | : Business & Economics |
ISBN | : 1118554043 |
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
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Publisher | : |
Total Pages | : 632 |
Release | : 1932 |
Genre | : |
ISBN | : |