Cases on Strategic Social Media Utilization in the Nonprofit Sector

Cases on Strategic Social Media Utilization in the Nonprofit Sector
Author: Asencio, Hugo
Publisher: IGI Global
Total Pages: 433
Release: 2015-02-28
Genre: Business & Economics
ISBN: 1466681896

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Navigating Social Media Legal Risks

Navigating Social Media Legal Risks
Author: Robert McHale
Publisher: Que Publishing
Total Pages: 522
Release: 2012-05-01
Genre: Computers
ISBN: 0133033643

The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits

Employment Law

Employment Law
Author: Lori B. Rassas
Publisher: Aspen Publishing
Total Pages: 684
Release: 2022-09-14
Genre: Law
ISBN: 1543858686

"Text for undergraduate, graduate, human resources, and paralegal courses on employment law"--

The Rules of Public Relations

The Rules of Public Relations
Author: Cayce Myers
Publisher: Rowman & Littlefield
Total Pages: 329
Release: 2024-07-01
Genre: Business & Economics
ISBN: 1538186063

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced. Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property. Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond. For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of public relations in the 2020s.

California Employment Law (2nd Ed.)

California Employment Law (2nd Ed.)
Author: Douglas J. Farmer, Attorney
Publisher: Employment Law Publishers
Total Pages: 1535
Release: 2017-05-01
Genre: Law
ISBN: 1939821002

The most comprehensive and easy-to-read reference on the market today. Now used by thousands of human resources executives, in-house counsel, business owners and employment lawyers across the United States, this comprehensive guide addresses the latest legal rules and best practices to avoid liability in the California workplace. Comes complete with the latest California forms, checklists and compliance tools. For recent changes to the law, go to www.EmploymentLawPublishers.com for free legal updates between editions with your purchase.

Research Handbook on Electronic Commerce Law

Research Handbook on Electronic Commerce Law
Author: John A. Rothchild
Publisher: Edward Elgar Publishing
Total Pages: 637
Release: 2016-09-30
Genre: Business & Economics
ISBN: 1783479922

The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.

International Handbook of Social Media Laws

International Handbook of Social Media Laws
Author: Paul Lambert
Publisher: Bloomsbury Publishing
Total Pages: 743
Release: 2015-07-30
Genre: Law
ISBN: 1780438303

"Social media has become the online meeting place. People now communicate on an unparalleled scale. Covering 34 countries, this text provides a useful snapshot of the issues that permeate virtual life. This text will aid lawyers when looking for where to begin when faced with a problem in this fast moving arena." Stephen Mason, barrister, academic and author International Handbook of Social Media Laws is the only title currently available to address social networking laws at an international level. It clearly explains each of the main legal issues and developments across various legal jurisdictions to ensure that a company's social media presence can be fully compliant with the law of each country. It covers all aspects of the law from a UK and international perspective by offering country report chapters that highlight the legal issues, cases and rules in each jurisdiction. Reviews “I was simply riveted ... [expert contributors] of a very high order indeed ... so much more than a worthy compendium of SM laws and cases. It simply brings the whole subject alive ... [it] not merely describes what is going on. It makes you think. That is why this book is so valuable ...” The Rt. Hon. Professor Sir Robin Jacob. Foreword. “Social media has become the online meeting place. People now communicate on an unparalleled scale. Covering 34 countries, this text provides a useful snapshot of the issues that permeate virtual life. This text will aid the lawyer, student, journalist and others when looking for where to begin when faced with a problem in this fast moving arena.” Stephen Mason. Barrister, International expert and author on electronic evidence and electronic signatures. “In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students serious about the widespread legal impact of social software, and the myriad ways in which different legal regimes react to these new and growing challenges.” Professor Joshua Fairfield. Washington and Lee University School of Law. The Internet offers amazing and at times bewildering choices, especially when it comes to online social media. This volume is your guiding star, shedding expert light not only on the legal perspectives of issues cropping up, but also on what we can expect the future to hold. An essential work for everyone in the field! Viktor Mayer-Schönberger. Professor Oxford Internet Institute, internet and law expert, author of the bestselling book Delete: The Virtue of Forgetting in the Digital Age.

Walling Out the Insiders

Walling Out the Insiders
Author: Michael Erbschloe
Publisher: CRC Press
Total Pages: 300
Release: 2017-02-24
Genre: Computers
ISBN: 1315402645

Insider threats are everywhere. To address them in a reasonable manner that does not disrupt the entire organization or create an atmosphere of paranoia requires dedication and attention over a long-term. Organizations can become a more secure, but to stay that way it is necessary to develop an organization culture where security concerns are inherent in all aspects of organization development and management. While there is not a single one-size-fits-all security program that will suddenly make your organization more secure, this book provides security professionals and non-security managers with an approach to protecting their organizations from insider threats.

The Nonprofit Human Resource Management Handbook

The Nonprofit Human Resource Management Handbook
Author: Jessica Word
Publisher: Taylor & Francis
Total Pages: 404
Release: 2017-06-26
Genre: Business & Economics
ISBN: 1498738184

Cover -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Acknowledgments -- 1 Introduction -- PART I Working in the Sector -- 2 Theories of the Nonprofit Sector -- 3 Trends in Nonprofit Employment -- 4 Legal Aspects of Nonprofit Employment -- PART II Building an HRM Infrastructure in a Nonprofit Organization -- 5 Strategic Human Resource Management -- 6 Recruitment and Selection for Nonprofit Organizations -- 7 Succession Planning and Management in Nonprofit Organizations -- 8 Talent Management -- 9 Compensation Practices in Nonprofit Organizations: Examining Practices Adopted by High Performing Nonprofits -- 10 Labor Relations in Nonprofit Organizations -- 11 Engagement, Satisfaction, and Nonprofit Organizations -- 12 Volunteer Management: It All Depends -- 13 Training and Development in Nonprofit Organizations -- 14 Making Nonprofits More Effective: Performance Management and Performance Appraisals -- PART III Emergent Challenges in Nonprofit Human Resource Management -- 15 Interchangeability of Labor: Managing a Mixed Paid and Volunteer Workforce -- 16 Managing Human Resources in International NGOs -- 17 Managing Generational Differences in Nonprofit Organizations -- 18 Diversity and Diversity Management in Nonprofit Organizations -- 19 Technology and Human Resource Management in Nonprofit Organizations -- 20 Conclusion: Toward a Research Agenda for Nonprofit Human Resource Management -- Index