Relevance Raises Response
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| Author | : Bob Bentz |
| Publisher | : Skillbites |
| Total Pages | : 0 |
| Release | : 2022-12-30 |
| Genre | : Business & Economics |
| ISBN | : 9781952281648 |
RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the uncanny ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to engage and buy. THE CHAPTERS In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more. 1.Introduction to Mobile 2.Advantages of Mobile 3.Mobile-Optimized Websites 4.Messaging 5.Social Media 6.Mobile Advertising 7.Mobile Apps 8.Mobile Commerce 9.The Future of Mobile WHAT YOU'LL LEARN ABOUT MOBILE MARKETING This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is a book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you'll get when reading this book is actionable insight on what you can do to help your business sell more with mobile next week. What you'll learn in these chapters includes: -The History of the Mobile Phone -How to Set and Analyze Key Performance Indicators (KPIs) -Mobile Marketing Definitions and Buzzwords -Principles of Responsive Design -How to Use A/B and Multivariate Testing -Mobile Search Engine Optimization (SEO) -Legal Requirements for SMS and MMS -Analysis of the Major Social Media Networks -How to Attract Followers with Social Media -How to Advertise In-Apps -Mobile Programmatic Buying -Advertising on Social Media -How to Develop a Mobile App -Marketing an App -App Store Optimization (ASO) -The Internet of Things -Virtual Reality BONUS FEATURES There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information. -Bob's Top Text Message Marketing Tips -Top Secret: What Does Facebook Know About You? -Why Facebook is Still so Powerful -How to Advertise on TikTok -With Mobile Advertising, there is No Prime Time Anymore -Why Mobile is Your Small Business Powerhouse -How to Craft a Great Text Message -E-commerce: How Mobile Drives Sales in Retail Stores Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communications Department. RELEVANCE RAISES RESPONSE Marketing is an ongoing contest for people's attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, her expectations are high and her patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win. Every digital strategy made today should be thinking tap first and click second. It's the only way for a brand to live "in the moment." We are living in the age of mobile.
| Author | : Myint Swe Khine |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 288 |
| Release | : 2011-09-30 |
| Genre | : Science |
| ISBN | : 9400724705 |
Argumentation—arriving at conclusions on a topic through a process of logical reasoning that includes debate and persuasion— has in recent years emerged as a central topic of discussion among science educators and researchers. There is now a firm and general belief that fostering argumentation in learning activities can develop students’ critical thinking and reasoning skills, and that dialogic and collaborative inquiries are key precursors to an engagement in scientific argumentation. It is also reckoned that argumentation helps students assimilate knowledge and generate complex meaning. The consensus among educators is that involving students in scientific argumentation must play a critical role in the education process itself. Recent analysis of research trends in science education indicates that argumentation is now the most prevalent research topic in the literature. This book attempts to consolidate contemporary thinking and research on the role of scientific argumentation in education. Perspectives on Scientific Argumentation brings together prominent scholars in the field to share the sum of their knowledge about the place of scientific argumentation in teaching and learning. Chapters explore scientific argumentation as a means of addressing and solving problems in conceptual change, reasoning, knowledge-building and the promotion of scientific literacy. Others interrogate topics such as the importance of language, discursive practice, social interactions and culture in the classroom. The material in this book, which features intervention studies, discourse analyses, classroom-based experiments, anthropological observations, and design-based research, will inform theoretical frameworks and changing pedagogical practices as well as encourage new avenues of research.
| Author | : Douglas Stone |
| Publisher | : Penguin |
| Total Pages | : 370 |
| Release | : 2015-03-31 |
| Genre | : Business & Economics |
| ISBN | : 0143127136 |
The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging, offering a simple framework and powerful tools to help us take on life’s blizzard of offhand comments, annual evaluations, and unsolicited input with curiosity and grace. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice. Thanks for the Feedback is destined to become a classic in the fields of leadership, organizational behavior, and education.
| Author | : Lance Taylor |
| Publisher | : MIT Press |
| Total Pages | : 400 |
| Release | : 1990 |
| Genre | : Business & Economics |
| ISBN | : 9780262200752 |
This collection of work reviews the results of using CGE models since the early 1970s, with an emphasis on models that encompass broad structural factors such as distribution of income and wealth, land tenancy relationships, foreign trade, production, markets, and control of the means of production that are fundamental to the behavior of developing economies. Economist Lance Taylor is an advocate of aggressive government management of developing economies. The models described in this book are are easy to set up and manipulate on microcomputers and should dominate the development debate. Taylor's detailed discussion of structuralist COE models is followed by contributions that take up their application in specific countries.This collection of work reviews the results of using CGE models since the early 1970s, with an emphasis on models that encompass broad structural factors such as distribution of income and wealth, land tenancy relationships, foreign trade, production, markets, and control of the means of production that are fundamental to the behavior of developing economies.Chapters explain the macro constraints on India's economic growth and describe Plan Austral and other heterodox shocks, describe the application of a structuralist model to Nicaragua, to Mexican food consumption policies, and to the food market in Colombia. They discuss a model with portfolio choice for Thailand, resource mobilization through administered prices, and conflicting claims and dynamic inflationary mechanisms in India, short-run energyeconomy interactions in Egypt, policy options for growth and the alleviation of poverty in Sri Lanka, currency devaluation in Mexico, and medium-term growth projections for Kuwait. The book concludes with a manual for a structuralist macro model program.
| Author | : |
| Publisher | : |
| Total Pages | : 656 |
| Release | : 2015 |
| Genre | : Environmental law |
| ISBN | : |
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect as of July 1, ... with ancillaries.
| Author | : |
| Publisher | : DIANE Publishing |
| Total Pages | : 352 |
| Release | : 1991 |
| Genre | : |
| ISBN | : 142898304X |
A study was undertaken that investigated the relationship between the use of U.S. government technical reports by U.S. aerospace engineers and scientists and selected institutional and sociometric variables. Survey research is the methodology used for the study. Data were collected by means of a self- administered mail questionnaire. The approximately 34 000 members of the American Institute of Aeronautics and Astronautics (AIAA) served as the study population. The response rate for the survey was 70 percent. A dependent relationship was found to exist between the use of U.S. government technical reports and three of the institutional variables (academic preparation, years of professional aerospace work experience, and technical discipline). The use of U.S. government technical reports was found to be independent of all of the sociometric variables. The institutional variables best explain the use of U.S. government technical reports by U.S. aerospace engineers and scientists.
| Author | : |
| Publisher | : |
| Total Pages | : 368 |
| Release | : 1991 |
| Genre | : Aeronautics |
| ISBN | : |
| Author | : John Davison Lawson |
| Publisher | : Fred B. Rothman |
| Total Pages | : 820 |
| Release | : 1899 |
| Genre | : History |
| ISBN | : |
Endeavors to present the topic of Presumptive Evidence (and incidentally the Burden of Proof), as follows, viz: 1. A series of rules and sub-rules. 2. A series of illustrations under each rule. 3. A discussion or commentary upon the rule and upon the particular illustration, showing the reasons for the rules themselves, and the grounds upon which the courts have proceeded in giving particular applications to them.
| Author | : Rich Page |
| Publisher | : John Wiley & Sons |
| Total Pages | : 495 |
| Release | : 2012-04-23 |
| Genre | : Computers |
| ISBN | : 111824060X |
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.
| Author | : Borje Andersson |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 391 |
| Release | : 2012-12-06 |
| Genre | : Medical |
| ISBN | : 1461511739 |
Over the last several decades, the introduction of new chemotherapeutic drugs and drug combinations has resulted in increased long term remission rates in several important tumor types. These include childhood leukemia, adult leukemias and lymphomas, as well as testicular and trophoblastic tumors. The addition of high-dose chemotherapy with growth factor and hemopoietic stem cell support has increased clinical remission rates even further. For the majority of patients with some of the more common malignancies, however, palliation (rather than cure) is still the most realistic goal of chemotherapy for metastatic disease. The failure of chemotherapy to cure metastatic cancer is commonly referred to among clinicians as "drug resistance". This phenomenon can, however, often be viewed as the survival of malignant cells that resulted from a failure to deliver an effective drug dose to the (cellular) target because of anyone of or combination of a multitude of individual factors. Clinically, this treatment failure is often viewed as the rapid occurrence of resistance at the single cell level. However, in experimental systems, stable drug resistance is usually relatively slow to emerge.
