Relaciones Publicas Y Cultura
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Author | : Simon Moore |
Publisher | : Editorial UOC |
Total Pages | : 188 |
Release | : 2016-06-30 |
Genre | : Business & Economics |
ISBN | : 8491161074 |
Este libro es una publicación estimulante e innovadora que explora diez grandes obras de pensadores y oradores reconocidos, con un impacto intelectual, práctico y global. Estas obras son en su mayoría un precedente significativo de las relaciones públicas en tanto que expresión o profesión, pero todas ellas se relacionan sin ninguna duda con la fuerza de la comunicación pública organizada y el poder ligado a aquellos que gestionan el proceso.Estas obras, estimulantes y diversas, se escribieron con el objetivo de abordar algunos de los grandes retos de la sociedad. Aunque tradicionalmente no han sido el foco de investigación de las relaciones públicas, todas ellas han tenido un impacto global como comunicadoras y también como base para ciertas ideas fundamentales, desde la espiritualidad hasta la guerra, la economía y la justicia social. Cada una de estas obras trata las implicaciones de la comunicación estructurada entre las organizaciones y las sociedades, y escudriña o aboga por las actividades que ahora son centrales para las relaciones públicas y su moralidad. Estas obras no pudieron ignorar las relaciones públicas y las relaciones públicas no pueden ignorarlas ahora. Este libro constituirá una lectura esencial para aquellos profesores y estudiantes de las relaciones públicas y la comunicación, y también será de interés para su estudio en otras disciplinas como la Sociología, la Literatura, la Filosofía y la Historia
Author | : Kathy Matilla |
Publisher | : Editorial UOC |
Total Pages | : 172 |
Release | : 2015-07-31 |
Genre | : Business & Economics |
ISBN | : 8490646503 |
Author | : Teófilo Altamirano |
Publisher | : Fondo Editorial PUCP |
Total Pages | : 214 |
Release | : 2000 |
Genre | : Lima (Peru) |
ISBN | : 9789972422249 |
Author | : Charles V. Heath |
Publisher | : U of Nebraska Press |
Total Pages | : 233 |
Release | : 2015-08 |
Genre | : History |
ISBN | : 0803284225 |
In the hands of the state, music is a political tool. The Banda de Música del Estado de Oaxaca (State Band of Oaxaca, BME), a civil organization nearly as old as the modern state of Oaxaca itself, offers unique insights into the history of a modern political state. In The Inevitable Bandstand, Charles V. Heath examines the BME’s role as a part of popular political culture that the state of Oaxaca has deployed in an attempt to bring unity and order to its domain. The BME has always served multiple functions: it arose from musical groups that accompanied military forces as they trained and fought; today it performs at village patron saint days and at Mexico’s patriotic celebrations, propagating religions both sacred and civic; it offers education in the ways of liberal democracy to its population, once largely illiterate; and finally, it provides respite from the burdens of life by performing at strictly diversionary functions such as serenades and Sunday matinees. In each of these government-sanctioned roles, the BME serves to unify, educate, and entertain the diverse and fragmented elements within the state of Oaxaca, thereby mirroring the historical trajectory of the state of Oaxaca and the nation of Mexico from the pre-Hispanic and Spanish colonial eras to the nascent Mexican republic, from a militarized and fractured young nation to a consolidated postrevolutionary socialist state, and from a predominantly Catholic entity to an ostensibly secular one.
Author | : Margot Opdycke Lamme |
Publisher | : Editorial UOC |
Total Pages | : 162 |
Release | : 2016-06-30 |
Genre | : Business & Economics |
ISBN | : 8490649006 |
Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiempo que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estratégica y ética. Según Karen Russell y Meg Lamme, tales intentos de periodización han oscurecido nuestra comprensión de las relaciones públicas y su historia. De hecho, los historiadores especializados en la materia han buscado con ahínco un punto de partida, y han dado fe de las limitaciones que ello supone para la comprensión de su desarrollo, en Estados Unidos y el resto del mundo. Para ello, se ha procurado corregir malentendidos acerca de la historia de las relaciones públicas que han (mal) conformado la teoría durante más de veinte años, así como describir y comprender la relación histórica que existe entre estas, los medios de comunicación y los contextos históricos en los que emergieron
Author | : Krishnamurthy Sriramesh |
Publisher | : Routledge |
Total Pages | : 805 |
Release | : 2009-01-13 |
Genre | : Business & Economics |
ISBN | : 1135845549 |
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Author | : |
Publisher | : IICA |
Total Pages | : 200 |
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Author | : United States. Office of Education |
Publisher | : |
Total Pages | : 726 |
Release | : 1963 |
Genre | : Education |
ISBN | : |
Author | : Stela M. Brandão |
Publisher | : Indiana University Press |
Total Pages | : 369 |
Release | : 2010-04-29 |
Genre | : Music |
ISBN | : 0253221382 |
A reference guide to the vast array of art song literature and composers from Latin America, this book introduces the music of Latin America from a singer's perspective and provides a basis for research into the songs of this richly musical area of the world. The book is divided by country into 22 chapters, with each chapter containing an introductory essay on the music of the region, a catalog of art songs for that country, and a list of publishers. Some chapters include information on additional sources. Singers and teachers may use descriptive annotations (language, poet) or pedagogical annotations (range, tessitura) to determine which pieces are appropriate for their voices or programming needs, or those of their students. The guide will be a valuable resource for vocalists and researchers, however familiar they may be with this glorious repertoire.
Author | : Bruce K. Berger |
Publisher | : Routledge |
Total Pages | : 365 |
Release | : 2014-05-23 |
Genre | : Language Arts & Disciplines |
ISBN | : 1317938194 |
Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.