Refreshing The Customer Dialogue - with Personalization, Teaching and Algorithms

Refreshing The Customer Dialogue - with Personalization, Teaching and Algorithms
Author: Mattias Sjovall
Publisher: BoD - Books on Demand
Total Pages: 162
Release: 2018-06-01
Genre: Business & Economics
ISBN: 9176999874

THE CUSTOMER EXPECTS MORE, it's time to raise the bar and deliver a refreshed Customer Dialogue. Teach the complex, earn trust, see the customer, make it personalized and offer an instant learning journey. Provide micro-training in the moment, in the customer meeting. Enlighten! And understand why this is real now and learn how to do it. No matter whether you are a human being or an AI-algorithm. In a fast-spinning world with a huge amount of complexity, newly invented technology, online services offerings and proliferate multiple-choice situations, requiring constant important personal decisions - you might wonder how to keep up? All this in combination with personal limitations in time and mental bandwidth creates a great opportunity and need in the world for brands and passionate individuals, or sophisticated AI-algorithms, to take on the role of a teacher and digital curator and explain topics of interest in an effective and consumable style. Vendors need to step up here and improve the conversational style and give customers what they need: enlightenment and advisory based on a true understanding of and empathy for the customer, not only the basics. This book provides tactics and insights into how to effectively explain complicated matters with aspects of: expectation management, an executive summary format, story journeys, zoom in and zoom out, in-flow-repetition, the Swedish perspective, play intelligence, digital curation, and more! All framed in a new method: The Cassiopeia Method. A practical guide for customer-facing persons/algorithms looking for tangible suggestions as how to become even more appreciated by the customer. Join the movement of a beautiful and new Customer Dialogue!

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Flip Your Classroom

Flip Your Classroom
Author: Jonathan Bergmann
Publisher: International Society for Technology in Education
Total Pages: 123
Release: 2012-06-21
Genre: Education
ISBN: 1564844684

Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!

Customer Education

Customer Education
Author: Adam Avramescu
Publisher: Independently Published
Total Pages: 306
Release: 2019-01-10
Genre: Business & Economics
ISBN: 9781791729882

Today's software companies can't afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a "leaky bucket" of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including: -How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more...

Teaching at Its Best

Teaching at Its Best
Author: Linda B. Nilson
Publisher: John Wiley & Sons
Total Pages: 401
Release: 2010-04-20
Genre: Education
ISBN: 0470612363

Teaching at Its Best This third edition of the best-selling handbook offers faculty at all levels an essential toolbox of hundreds of practical teaching techniques, formats, classroom activities, and exercises, all of which can be implemented immediately. This thoroughly revised edition includes the newest portrait of the Millennial student; current research from cognitive psychology; a focus on outcomes maps; the latest legal options on copyright issues; and how to best use new technology including wikis, blogs, podcasts, vodcasts, and clickers. Entirely new chapters include subjects such as matching teaching methods with learning outcomes, inquiry-guided learning, and using visuals to teach, and new sections address Felder and Silverman's Index of Learning Styles, SCALE-UP classrooms, multiple true-false test items, and much more. Praise for the Third Edition of Teaching at Its BestEveryone veterans as well as novices will profit from reading Teaching at Its Best, for it provides both theory and practical suggestions for handling all of the problems one encounters in teaching classes varying in size, ability, and motivation." Wilbert McKeachie, Department of Psychology, University of Michigan, and coauthor, McKeachie's Teaching TipsThis new edition of Dr. Nilson's book, with its completely updated material and several new topics, is an even more powerful collection of ideas and tools than the last. What a great resource, especially for beginning teachers but also for us veterans!" L. Dee Fink, author, Creating Significant Learning ExperiencesThis third edition of Teaching at Its Best is successful at weaving the latest research on teaching and learning into what was already a thorough exploration of each topic. New information on how we learn, how students develop, and innovations in instructional strategies complement the solid foundation established in the first two editions." Marilla D. Svinicki, Department of Psychology, The University of Texas, Austin, and coauthor, McKeachie's Teaching Tips

Make Learning Personal

Make Learning Personal
Author: Barbara Bray
Publisher: Corwin Press
Total Pages: 430
Release: 2014-10-10
Genre: Education
ISBN: 1483388115

Put learning back into the hands of the learner! Through personalized learning, education as we know it is transformed as learners are empowered to take control of their own learning. This thorough and timely resource draws on Universal Design for Learning® principles to create a powerful shift in classroom dynamics by guiding learners to become self-directed, self-monitoring, and self-motivated. You’ll discover: A system that includes tools and strategies to reduce barriers and maximize learning for all learners A clear explanation distinguishing personalized learning from differentiation and individualized instruction Teachers’ personal stories of moving through the Stages of Personalized Learning Environments to transform teacher and learner roles and school culture Background information on developing a rationale on why to personalize learning Strategies to create the change that occurs with the culture shift that happens in classrooms and schools as you personalize learning. Recognized authorities in personalized learning, the authors have led educational innovation for almost three decades. "As an educator for more than 30 years, I have seen a myriad of ideas to improve education. Personalized learning could truly be the game-changer! Barbara and Kathleen have certainly done their homework in clearly defining what it means to personalize learning. They identify stages that can help teachers gradually adapt their role, moving from a teacher-centered classroom to a learner-driven environment. This book will serve as a valuable handbook as educators make the decision to empower their learners!" - Betty Wottreng, Director of Technology Services, Verona Area School District, Wisconsin

The Alignment Problem: Machine Learning and Human Values

The Alignment Problem: Machine Learning and Human Values
Author: Brian Christian
Publisher: W. W. Norton & Company
Total Pages: 459
Release: 2020-10-06
Genre: Science
ISBN: 039363583X

A jaw-dropping exploration of everything that goes wrong when we build AI systems and the movement to fix them. Today’s “machine-learning” systems, trained by data, are so effective that we’ve invited them to see and hear for us—and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole—and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands. The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software. In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story. The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful.

Design Recommendations for Intelligent Tutoring Systems: Volume 10 - Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of Intelligent Tutoring Systems

Design Recommendations for Intelligent Tutoring Systems: Volume 10 - Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis of Intelligent Tutoring Systems
Author: Anne Sinatra
Publisher: U.S. Army DEVCOM – Soldier Center
Total Pages: 160
Release: 2023-03-10
Genre: Computers
ISBN: 0997725834

This book is a resource for those who are new to intelligent tutoring systems (ITSs), as well as those with a great deal of experience with them. This is the tenth book in our Design Recommendations for Intelligent Tutoring Systems book series. The focus of this book is on Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analyses of varying components of ITSs. Each chapter in the book represents a different topic area, and includes a SWOT analysis that is specific to that topic and how it relates to ITSs. This book can be read in order, or a reader can choose a specific topic area and move directly to that chapter. Each SWOT Analysis describes the current state of the topic area, and how the lessons learned from the analysis could be applied to the Generalized Intelligent Framework for Tutoring (GIFT) (Sottilare et al., 2012; Sottilare et al., 2017). GIFT is an ITS architecture that is open-source, modular, and domain independent (Sottilare et al., 2017). Each book in the design recommendations series has addressed a different ITS topic area, and how the work in each chapter can relate to and inform the GIFT architecture. GIFT has continually been in development, with features consistently being added to improve functionality, as well as reduce the skill requirement for authoring content in GIFT. GIFT is freely available in both downloadable and Cloud versions at https://www.GIFTtutoring.org.

The Algorithm Design Manual

The Algorithm Design Manual
Author: Steven S Skiena
Publisher: Springer Science & Business Media
Total Pages: 742
Release: 2009-04-05
Genre: Computers
ISBN: 1848000707

This newly expanded and updated second edition of the best-selling classic continues to take the "mystery" out of designing algorithms, and analyzing their efficacy and efficiency. Expanding on the first edition, the book now serves as the primary textbook of choice for algorithm design courses while maintaining its status as the premier practical reference guide to algorithms for programmers, researchers, and students. The reader-friendly Algorithm Design Manual provides straightforward access to combinatorial algorithms technology, stressing design over analysis. The first part, Techniques, provides accessible instruction on methods for designing and analyzing computer algorithms. The second part, Resources, is intended for browsing and reference, and comprises the catalog of algorithmic resources, implementations and an extensive bibliography. NEW to the second edition: • Doubles the tutorial material and exercises over the first edition • Provides full online support for lecturers, and a completely updated and improved website component with lecture slides, audio and video • Contains a unique catalog identifying the 75 algorithmic problems that arise most often in practice, leading the reader down the right path to solve them • Includes several NEW "war stories" relating experiences from real-world applications • Provides up-to-date links leading to the very best algorithm implementations available in C, C++, and Java

Make Yourself Clear

Make Yourself Clear
Author: Dr. Reshan Richards
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2019-05-07
Genre: Business & Economics
ISBN: 111955859X

How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Ground your business communications in proven techniques Profit from expert instruction given by those who have helped thousands of readers and workshop students Develop your sales career by applying effective teaching practices to customer and colleague interactions For educators, adopt the latest best practices into your teaching style Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.