A fascinating exposé of what revs our sexual engines—and how knowing what happens behind the sex-lab door will make us better lovers. Did you know that the scent that turns on men the most is pumpkin pie mixed with lavender—and that women have been known to go wild from a whiff of Good & Plenty and cucumber? Sex researchers have been documenting the many esoteric aspects of the erotic realm for years, and now the laboratory door is open to you. How can you increase the odds of attracting a mate? (Using a new nickname might do the trick.) Is it possible to orgasm just by thinking about it? (Some people can—maybe you’re one of them.) Can you prevent your partner from straying? (Thereisa vaccine—but so far it’s been tested only on rodents).How We Do Itanswers these questions and more, revealing the mysteries of what turns us on and why, and highlighting the latest, greatest, and most bizarre experiments heating up laboratories around the world today and throughout history. More than a survey of sexual experimentation, it’s a guide to heating up your sex life, showing how to improve your sexual performance, from the first sparks to the climactic finale, backed by scientific research.