Reconstructing Communicating

Reconstructing Communicating
Author: Robyn Penman
Publisher: Routledge
Total Pages: 162
Release: 2000-07-01
Genre: Language Arts & Disciplines
ISBN: 1135656193

In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social problems. The book sets out a map toward accomplishing that future--laying the foundations for a different way of conceiving of communication, enabling direct action, rather than just theorizing about it. It begins with a history illustrating how the communication discipline has arrived to where it is today and then goes on to demonstrate Penman's conception of communication. Reconstructing Communicating is an exploration of what it means to inquire into communicating; to treat communicating as the essential problematic of concern; and to recognize that we construct our reality in our communicating. In undertaking this exploration, the author pursues a central theme of what constitutes good communicating and good communication research. Arguments throughout this book provide a radical departure from mainstream communication studies and especially from the rationalist's quest for truth and scientific knowledge. A way of acting in good faith is offered, both with the process of communicating and with the participants in it, that generates practical understandings for constructing new futures. Designed for communication scholars and graduate students primarily in organizational communication, public relations, and communication theory, this book will also interest those in management and business as it deals with practical communication issues.

McQuail's Mass Communication Theory

McQuail's Mass Communication Theory
Author: Denis McQuail
Publisher: SAGE
Total Pages: 628
Release: 2005-04-30
Genre: Language Arts & Disciplines
ISBN: 9781412903721

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Advances in Foundational Mass Communication Theories

Advances in Foundational Mass Communication Theories
Author: Ran Wei
Publisher: Routledge
Total Pages: 281
Release: 2018-02-02
Genre: Language Arts & Disciplines
ISBN: 1351674153

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.

Communicating Unreality

Communicating Unreality
Author: Gabriel Weimann
Publisher: SAGE
Total Pages: 458
Release: 2000
Genre: Social Science
ISBN: 0761919864

This study reviews the images and meanings which play a vital role in our mass-mediated world. The author demonstrates that there is often a large gap between reality and the reconstruction of realities as communicated by the mass media.

Public Relations and Community

Public Relations and Community
Author: Dean Kruckeberg
Publisher: Praeger
Total Pages: 168
Release: 1988-05-23
Genre: Business & Economics
ISBN:

This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication Public relations is commonly viewed as using persuasive communications to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the community itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.

McQuail’s Media and Mass Communication Theory

McQuail’s Media and Mass Communication Theory
Author: Denis McQuail
Publisher: SAGE
Total Pages: 877
Release: 2020-04-09
Genre: Language Arts & Disciplines
ISBN: 1473924553

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.

Modern Reconstruction of Classical Thought: Talcott Parsons

Modern Reconstruction of Classical Thought: Talcott Parsons
Author: Jeffrey Alexander
Publisher: Routledge
Total Pages: 559
Release: 2014-04-03
Genre: Social Science
ISBN: 1317808614

In this volume the author maintains that sociology must learn to combine the insights of both Durkheim and Marx and that it can only do so on the presuppositional ground that Weber set forth. Alexander maintains that the idealist and materialist traditions must be transformed into analytic dimensions of multidimensional and synthetic theory. This volume focusses on the writing of Talcott Parsons, the only modern thinker who can be considered a true peer of the classical founders, and examines his own profoundly ambivalent attempt to carry out this analytic transformation.