Recent Developments in the Design, Construction, and Evaluation of Digital Libraries: Case Studies

Recent Developments in the Design, Construction, and Evaluation of Digital Libraries: Case Studies
Author: Cool, Colleen
Publisher: IGI Global
Total Pages: 276
Release: 2013-02-28
Genre: Language Arts & Disciplines
ISBN: 1466629924

It is no secret that the world of libraries has rapidly evolved into an environment which will soon be largely digitized. However, this digital shift has brought with it a unique set of challenges and issues for scholars and librarians to handle. Recent Developments in the Design, Construction, and Evaluation of Digital Libraries not only addresses the challenges with digital libraries, but it also describes the recent developments in the design, construction, and evaluation of these libraries in various environments. This cutting-edge resource compiles research from a wide array of specialists into a unified and comprehensive manner. Librarians, researchers, scholars, and professionals in this field will find the reference source beneficial in order to deepen their understanding of this continually growing field.

Marketing in the Cyber Era: Strategies and Emerging Trends

Marketing in the Cyber Era: Strategies and Emerging Trends
Author: Ghorbani, Ali
Publisher: IGI Global
Total Pages: 357
Release: 2013-12-31
Genre: Business & Economics
ISBN: 1466648651

The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Author: Nedelea, Alexandru-Mircea
Publisher: IGI Global
Total Pages: 345
Release: 2016-01-07
Genre: Business & Economics
ISBN: 1466697628

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Customer Relationship Management Strategies in the Digital Era

Customer Relationship Management Strategies in the Digital Era
Author: Nas?r, Süphan
Publisher: IGI Global
Total Pages: 340
Release: 2015-03-31
Genre: Business & Economics
ISBN: 1466682329

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Technology and Professional Identity of Librarians: The Making of the Cybrarian

Technology and Professional Identity of Librarians: The Making of the Cybrarian
Author: Hicks, Deborah
Publisher: IGI Global
Total Pages: 280
Release: 2013-11-30
Genre: Language Arts & Disciplines
ISBN: 1466647361

The library profession has changed rapidly in the wake of advanced technologies. Once regarded as the gatekeepers of information found in books, today's library professionals are shifting from a traditional center of attention to a new focus on all areas of information studies. Technology and Professional Identify of Librarians: The Making of the Cybrarian brings into focus both the positive and negative aspects that technology places on the professional identity of librarians. Highlighting the new methods involved in data management, communication, and Library Information education and research; this book is a necessary means for librarians, students, and researchers to obtain an up to date understanding of what it means to maintain relevancy in the information age.

Educational Strategies for the Next Generation Leaders in Hotel Management

Educational Strategies for the Next Generation Leaders in Hotel Management
Author: Feng, Jiuguang
Publisher: IGI Global
Total Pages: 424
Release: 2015-04-30
Genre: Business & Economics
ISBN: 1466685662

As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.

Revolutionizing the Development of Library and Information Professionals: Planning for the Future

Revolutionizing the Development of Library and Information Professionals: Planning for the Future
Author: Hines, Samantha Schmehl
Publisher: IGI Global
Total Pages: 337
Release: 2013-10-31
Genre: Language Arts & Disciplines
ISBN: 1466646764

As more associations struggle with limited professional development funding, the opportunities for library and information experts to advance their skills are being examined in a more effective and cost-efficient manner. Revolutionizing the Development of Library and Information Professionals: Planning for the Future examines the future of library professional development by investigating the aspects that make these development events worthwhile. This book is essential for library association personnel, educational institutions, and management personnel in large library systems to aid in determining future trends in professional development opportunities for their staff.

Succession Planning and Implementation in Libraries: Practices and Resources

Succession Planning and Implementation in Libraries: Practices and Resources
Author: Deards, Kiyomi D.
Publisher: IGI Global
Total Pages: 322
Release: 2014-03-31
Genre: Language Arts & Disciplines
ISBN: 1466658134

As the baby boomer generation begins to retire, the focus shifts to the next generation of global leaders in diverse industries. Within the field of library science, succession planning has become a topic of interest to ensure the success of future libraries as the workforce shifts and enable up-and-coming leaders. Succession Planning and Implementation in Libraries: Practices and Resources provides valuable insight into the process of implementing succession planning in libraries. This book delves into the challenges and possibilities of a succession plan’s effect on the success of library organizations. Human resources officers, library administrators, academicians, and students will find this book beneficial to furthering their understanding of current practice in succession planning.