Predictive Marketing

Predictive Marketing
Author: Omer Artun
Publisher: John Wiley & Sons
Total Pages: 217
Release: 2015-08-06
Genre: Business & Economics
ISBN: 1119037336

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Data Mining: Concepts and Techniques

Data Mining: Concepts and Techniques
Author: Jiawei Han
Publisher: Elsevier
Total Pages: 740
Release: 2011-06-09
Genre: Computers
ISBN: 0123814804

Data Mining: Concepts and Techniques provides the concepts and techniques in processing gathered data or information, which will be used in various applications. Specifically, it explains data mining and the tools used in discovering knowledge from the collected data. This book is referred as the knowledge discovery from data (KDD). It focuses on the feasibility, usefulness, effectiveness, and scalability of techniques of large data sets. After describing data mining, this edition explains the methods of knowing, preprocessing, processing, and warehousing data. It then presents information about data warehouses, online analytical processing (OLAP), and data cube technology. Then, the methods involved in mining frequent patterns, associations, and correlations for large data sets are described. The book details the methods for data classification and introduces the concepts and methods for data clustering. The remaining chapters discuss the outlier detection and the trends, applications, and research frontiers in data mining. This book is intended for Computer Science students, application developers, business professionals, and researchers who seek information on data mining. - Presents dozens of algorithms and implementation examples, all in pseudo-code and suitable for use in real-world, large-scale data mining projects - Addresses advanced topics such as mining object-relational databases, spatial databases, multimedia databases, time-series databases, text databases, the World Wide Web, and applications in several fields - Provides a comprehensive, practical look at the concepts and techniques you need to get the most out of your data

Dive Into Deep Learning

Dive Into Deep Learning
Author: Joanne Quinn
Publisher: Corwin Press
Total Pages: 297
Release: 2019-07-15
Genre: Education
ISBN: 1544385404

The leading experts in system change and learning, with their school-based partners around the world, have created this essential companion to their runaway best-seller, Deep Learning: Engage the World Change the World. This hands-on guide provides a roadmap for building capacity in teachers, schools, districts, and systems to design deep learning, measure progress, and assess conditions needed to activate and sustain innovation. Dive Into Deep Learning: Tools for Engagement is rich with resources educators need to construct and drive meaningful deep learning experiences in order to develop the kind of mindset and know-how that is crucial to becoming a problem-solving change agent in our global society. Designed in full color, this easy-to-use guide is loaded with tools, tips, protocols, and real-world examples. It includes: • A framework for deep learning that provides a pathway to develop the six global competencies needed to flourish in a complex world — character, citizenship, collaboration, communication, creativity, and critical thinking. • Learning progressions to help educators analyze student work and measure progress. • Learning design rubrics, templates and examples for incorporating the four elements of learning design: learning partnerships, pedagogical practices, learning environments, and leveraging digital. • Conditions rubrics, teacher self-assessment tools, and planning guides to help educators build, mobilize, and sustain deep learning in schools and districts. Learn about, improve, and expand your world of learning. Put the joy back into learning for students and adults alike. Dive into deep learning to create learning experiences that give purpose, unleash student potential, and transform not only learning, but life itself.

Ergonomics in the Automotive Design Process

Ergonomics in the Automotive Design Process
Author: Vivek D. Bhise
Publisher: CRC Press
Total Pages: 322
Release: 2016-04-19
Genre: Technology & Engineering
ISBN: 1439842116

The auto industry is facing tough competition and severe economic constraints. Their products need to be designed "right the first time" with the right combinations of features that not only satisfy the customers but continually please and delight them by providing increased functionality, comfort, convenience, safety, and craftsmanship. Based on t

The Internet of Materials

The Internet of Materials
Author: Christos Liaskos
Publisher: CRC Press
Total Pages: 359
Release: 2020-12-03
Genre: Computers
ISBN: 1000194302

State-of-the-art, flat structures called metasurfaces can filter and steer light and sound, render an object completely invisible to electromagnetic waves, and much more. They can deliver automation, remote operation, and advanced performance to a wide variety of existing systems, with applications in communications, medical imaging, sensing, and security. However, for non-specialists, individual metasurfaces are currently restricted to limited reusability and accessibility. This book brings together various scientific disciplines with the aim of outlining a programmable ‘plug-and-play’ metasurface. The book focuses on a recently proposed platform – known as the HyperSurface – that provides many electromagnetic functions of metasurfaces in a single structure, which can be controlled and reconfigured by software. This revolutionary approach paves the way for new opportunities in wireless communications and programmable wireless environments: HyperSurfaces could link networks with objects and physical environments and create smarter systems that are far more responsive to user demands. Walls that absorb radiation or block digital eavesdropping, and wireless, long-distance charging of devices are among the many possibilities. The book aspires to provide the foundational knowledge for creating an Internet of Materials, enabling smart environments at any scale – from indoor wireless communications to medical imaging equipment. Although the set of disciplines involved covers a considerable span, we hope that the material will benefit experts and students alike.

Introduction to Aircraft Flight Mechanics

Introduction to Aircraft Flight Mechanics
Author: Thomas R. Yechout
Publisher: AIAA
Total Pages: 666
Release: 2003
Genre: Aerodynamics
ISBN: 9781600860782

Based on a 15-year successful approach to teaching aircraft flight mechanics at the US Air Force Academy, this text explains the concepts and derivations of equations for aircraft flight mechanics. It covers aircraft performance, static stability, aircraft dynamics stability and feedback control.

Analysis of Financial Time Series

Analysis of Financial Time Series
Author: Ruey S. Tsay
Publisher: Wiley-Interscience
Total Pages: 472
Release: 2001-11-01
Genre: Business & Economics
ISBN: 9780471415442

Fundamental topics and new methods in time series analysis Analysis of Financial Time Series provides a comprehensive and systematic introduction to financial econometric models and their application to modeling and prediction of financial time series data. It utilizes real-world examples and real financial data throughout the book to apply the models and methods described. The author begins with basic characteristics of financial time series data before covering three main topics: analysis and application of univariate financial time series; the return series of multiple assets; and Bayesian inference in finance methods. Timely topics and recent results include: Value at Risk (VaR) High-frequency financial data analysis Markov Chain Monte Carlo (MCMC) methods Derivative pricing using jump diffusion with closed-form formulas VaR calculation using extreme value theory based on a non-homogeneous two-dimensional Poisson process Multivariate volatility models with time-varying correlations Ideal as a fundamental introduction to time series for MBA students or as a reference for researchers and practitioners in business and finance, Analysis of Financial Time Series offers an in-depth and up-to-date account of these vital methods.

Recommender Systems Handbook

Recommender Systems Handbook
Author: Francesco Ricci
Publisher: Springer
Total Pages: 1008
Release: 2015-11-17
Genre: Computers
ISBN: 148997637X

This second edition of a well-received text, with 20 new chapters, presents a coherent and unified repository of recommender systems’ major concepts, theories, methodologies, trends, and challenges. A variety of real-world applications and detailed case studies are included. In addition to wholesale revision of the existing chapters, this edition includes new topics including: decision making and recommender systems, reciprocal recommender systems, recommender systems in social networks, mobile recommender systems, explanations for recommender systems, music recommender systems, cross-domain recommendations, privacy in recommender systems, and semantic-based recommender systems. This multi-disciplinary handbook involves world-wide experts from diverse fields such as artificial intelligence, human-computer interaction, information retrieval, data mining, mathematics, statistics, adaptive user interfaces, decision support systems, psychology, marketing, and consumer behavior. Theoreticians and practitioners from these fields will find this reference to be an invaluable source of ideas, methods and techniques for developing more efficient, cost-effective and accurate recommender systems.

Semi-Supervised Learning

Semi-Supervised Learning
Author: Olivier Chapelle
Publisher: MIT Press
Total Pages: 525
Release: 2010-01-22
Genre: Computers
ISBN: 0262514125

A comprehensive review of an area of machine learning that deals with the use of unlabeled data in classification problems: state-of-the-art algorithms, a taxonomy of the field, applications, benchmark experiments, and directions for future research. In the field of machine learning, semi-supervised learning (SSL) occupies the middle ground, between supervised learning (in which all training examples are labeled) and unsupervised learning (in which no label data are given). Interest in SSL has increased in recent years, particularly because of application domains in which unlabeled data are plentiful, such as images, text, and bioinformatics. This first comprehensive overview of SSL presents state-of-the-art algorithms, a taxonomy of the field, selected applications, benchmark experiments, and perspectives on ongoing and future research.Semi-Supervised Learning first presents the key assumptions and ideas underlying the field: smoothness, cluster or low-density separation, manifold structure, and transduction. The core of the book is the presentation of SSL methods, organized according to algorithmic strategies. After an examination of generative models, the book describes algorithms that implement the low-density separation assumption, graph-based methods, and algorithms that perform two-step learning. The book then discusses SSL applications and offers guidelines for SSL practitioners by analyzing the results of extensive benchmark experiments. Finally, the book looks at interesting directions for SSL research. The book closes with a discussion of the relationship between semi-supervised learning and transduction.

Introduction to Permanent Plug and Abandonment of Wells

Introduction to Permanent Plug and Abandonment of Wells
Author: Mahmoud Khalifeh
Publisher: Springer Nature
Total Pages: 285
Release: 2020-01-27
Genre: Technology & Engineering
ISBN: 3030399702

This open access book offers a timely guide to challenges and current practices to permanently plug and abandon hydrocarbon wells. With a focus on offshore North Sea, it analyzes the process of plug and abandonment of hydrocarbon wells through the establishment of permanent well barriers. It provides the reader with extensive knowledge on the type of barriers, their functioning and verification. It then discusses plug and abandonment methodologies, analyzing different types of permanent plugging materials. Last, it describes some tests for verifying the integrity and functionality of installed permanent barriers. The book offers a comprehensive reference guide to well plugging and abandonment (P&A) and well integrity testing. The book also presents new technologies that have been proposed to be used in plugging and abandoning of wells, which might be game-changing technologies, but they are still in laboratory or testing level. Given its scope, it addresses students and researchers in both academia and industry. It also provides information for engineers who work in petroleum industry and should be familiarized with P&A of hydrocarbon wells to reduce the time of P&A by considering it during well planning and construction.