Readings in Strategic Management

Readings in Strategic Management
Author: Cliff Bowman
Publisher: Palgrave Macmillan
Total Pages: 439
Release: 1989-11-01
Genre: Business & Economics
ISBN: 9780333518090

A collection which is part of the Open University integrated teaching system, this book is designed to evoke the critical understanding of students. There are readings covering the strategic management process, strategy formulation and managing strategic change.

Strategic Planning: Readings

Strategic Planning: Readings
Author:
Publisher: Juta and Company Ltd
Total Pages: 248
Release: 2000
Genre: Business & Economics
ISBN: 9780702152047

Deals with the strategies that organisations employ to survive in an increasingly unpredictable environment. This compilation consists of a number of articles, written by leaders in the field, that reflect current wisdom and contemporary thought on aligning businesses with their environments.

Selected Readings on Strategic Information Systems

Selected Readings on Strategic Information Systems
Author: Hunter, M. Gordon
Publisher: IGI Global
Total Pages: 444
Release: 2008-08-31
Genre: Computers
ISBN: 1605660914

"This book offers research articles on key issues concerning information technology in support of the strategic management of organizations"--Provided by publisher.

Readings in Marketing Strategy

Readings in Marketing Strategy
Author: Victor J. Cook
Publisher: Course Technology
Total Pages: 396
Release: 1989
Genre: Marketing
ISBN:

This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.

Managing Strategic Innovation and Change

Managing Strategic Innovation and Change
Author: Michael Tushman
Publisher: Oxford University Press, USA
Total Pages: 635
Release: 2004
Genre: Education
ISBN: 9780195135770

The second edition of this successful book addresses how technologies evolve and how they drive the need for organizational change and adaptation. Focusing on the general-management challenges that innovative firms face, the editors draw from a variety of disciplines and demonstrate the links between innovation, organizational competencies, organizational architectures, executive teams, and managing change. (Midwest).

Market Entry Strategies

Market Entry Strategies
Author: Christoph Lymbersky
Publisher: Christoph Lymbersky
Total Pages: 35
Release: 2008
Genre: Business & Economics
ISBN: 3981216202

Strategic Management

Strategic Management
Author: John A. Parnell
Publisher: SAGE Publications
Total Pages: 665
Release: 2013-01-15
Genre: Business & Economics
ISBN: 1452292787

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.