Marketing Theory
Author | : Jagdish N. Sheth |
Publisher | : Thomson South-Western |
Total Pages | : 888 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Download Readings In Industrial Marketing full books in PDF, epub, and Kindle. Read online free Readings In Industrial Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Jagdish N. Sheth |
Publisher | : Thomson South-Western |
Total Pages | : 888 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Author | : Christoph Lymbersky |
Publisher | : Christoph Lymbersky |
Total Pages | : 35 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 3981216202 |
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 566 |
Release | : 2008-08-31 |
Genre | : Computers |
ISBN | : 1605660876 |
"This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.
Author | : Craig Newmark |
Publisher | : Routledge |
Total Pages | : 618 |
Release | : 2009-06-16 |
Genre | : Business & Economics |
ISBN | : 1135969442 |
A central concern of economics is how society allocates its resources. Modern economies rely on two institutions to allocate: markets and governments. But how much of the allocating should be performed by markets and how much by governments? This collection of readings will help students appreciate the power of the market. It supplements theoretical explanations of how markets work with concrete examples, addresses questions about whether markets actually work well and offers evidence that supposed "market failures" are not as serious as claimed. Featuring readings from Hayek, William Baumol, Harold Demsetz, Daniel Fischel and Edward Lazear, Benjamin Klein and Keith B. Leffler, Stanley J. Liebowitz and Stephen E. Margolis, and John R. Lott, Jr., this book covers key topics such as: • Why markets are efficient allocators • How markets foster economic growth • Property rights • How markets choose standards • Asymmetric Information • Whether firms abuse their power • Non-excludable goods • Monopolies The selections should be comprehended by undergraduate students who have had an introductory course in economics. This reader can also be used as a supplement for courses in intermediate microeconomics, industrial organization, business and government, law and economics, and public policy.
Author | : John E. G. Bateson |
Publisher | : |
Total Pages | : 616 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : |
Author | : Eric Greenberg |
Publisher | : McGraw Hill Professional |
Total Pages | : 369 |
Release | : 2013-09-06 |
Genre | : Business & Economics |
ISBN | : 0071819517 |
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
Author | : Philip R. Cateora |
Publisher | : Ardent Media |
Total Pages | : 484 |
Release | : 1963 |
Genre | : |
ISBN | : |
Author | : R R Barthwal |
Publisher | : New Age International |
Total Pages | : 566 |
Release | : 2007 |
Genre | : |
ISBN | : 9788122412789 |
In A Clear And Systematic Manner, This Book Presents An Exhaustive Exposition Of The Various Dimensions Of Industrial Economics. The Focus Of The Book Is On Understanding The Behaviour Of Business Firms Under Different Market Conditions. The Concepts And Tools Of Economic Analysis Relevant For Business Decision-Making Have Been Explained In Detail. Both Theoretical Description And Empirical Research Have Been Duly Emphasized. Mathematical Analysis Has Been Used Only Where Necessary For Better Clarity.Salient Features# Thoroughly Updated Text# A New Chapter On Advertising Strategy# Expanded Discussion Of Industrial Policy And Capital Market In India# Econometric Techniques For Measurement Of Industrial EfficiencyEnlarged Treatment Of Several Topics Including Organizational And Market Structures, Economies Of Scope And Gravity Index With All These Features; This Is An Ideal Text For Both Undergraduate And Postgraduate Students Of Economics, Engineering, And Commerce And Business Management.
Author | : Elmer Lamont Rhoades |
Publisher | : |
Total Pages | : 774 |
Release | : 1927 |
Genre | : Marketing |
ISBN | : |
Author | : Patrick E. Murphy |
Publisher | : Taylor & Francis |
Total Pages | : 213 |
Release | : 2016-12-13 |
Genre | : Business & Economics |
ISBN | : 1317235657 |
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.