Readings In Advertising Society And Consumer Culture
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| Author | : Roxanne Hovland |
| Publisher | : Routledge |
| Total Pages | : 440 |
| Release | : 2014-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1317461363 |
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
| Author | : Roxanne Hovland |
| Publisher | : Routledge |
| Total Pages | : 211 |
| Release | : 2014-12-18 |
| Genre | : Business & Economics |
| ISBN | : 1317477529 |
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
| Author | : Joseph Turow |
| Publisher | : |
| Total Pages | : 460 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : |
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
| Author | : Hovland |
| Publisher | : M.E. Sharpe |
| Total Pages | : |
| Release | : |
| Genre | : |
| ISBN | : 9780765628688 |
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
| Author | : James F. Hamilton |
| Publisher | : Routledge |
| Total Pages | : 407 |
| Release | : 2016-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1317232976 |
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
| Author | : Jennifer Scanlon |
| Publisher | : NYU Press |
| Total Pages | : 401 |
| Release | : 2000-08 |
| Genre | : Business & Economics |
| ISBN | : 0814781314 |
In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.
| Author | : Martha Laham |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 301 |
| Release | : 2020-10-10 |
| Genre | : Business & Economics |
| ISBN | : 1538138050 |
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
| Author | : Ane Lynge-Jorlen |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 250 |
| Release | : 2017-04-30 |
| Genre | : Design |
| ISBN | : 1786721791 |
Niche fashion magazines speak to a highly fashion literate readership and mix the codes of style magazines, glossy women's magazines and art catalogues. They are often produced and read by people engaged in the business of creating fashion taste. Through this business-to-business practice, the niche magazine genre is powerful in shaping the face of fashion. Based on unique analysis of niche fashion magazines and unprecedented access to the making of the respected Danish niche fashion magazine, DANSK, including interviews with its makers and its readers, this book unveils the behind-the-scenes of niche fashion magazines. It pays special attention to the symbolic and material cultures, as well as the values and meanings that are shared across magazine producers and their readers. It is a valuable contribution to the study and practice of fashion journalism, with appeal to students and readers of the increasingly popular high-end glossy magazines.
| Author | : Monika Fludernik |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 751 |
| Release | : 2019-12-16 |
| Genre | : Literary Criticism |
| ISBN | : 3110484994 |
The study of narrative—the object of the rapidly growing discipline of narratology—has been traditionally concerned with the fictional narratives of literature, such as novels or short stories. But narrative is a transdisciplinary and transmedial concept whose manifestations encompass both the fictional and the factual. In this volume, which provides a companion piece to Tobias Klauk and Tilmann Köppe’s Fiktionalität: Ein interdisziplinäres Handbuch, the use of narrative to convey true and reliable information is systematically explored across media, cultures and disciplines, as well as in its narratological, stylistic, philosophical, and rhetorical dimensions. At a time when the notion of truth has come under attack, it is imperative to reaffirm the commitment to facts of certain types of narrative, and to examine critically the foundations of this commitment. But because it takes a background for a figure to emerge clearly, this book will also explore nonfactual types of narratives, thereby providing insights into the nature of narrative fiction that could not be reached from the narrowly literary perspective of early narratology.
| Author | : Celia Lury |
| Publisher | : Rutgers University Press |
| Total Pages | : 239 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 081355067X |
The second edition of Consumer Culture explores the nature and role of consumption in modern societies. Celia Lury's up-to-date revision of this successful classic establishes the importance of new object-based studies for consumer culture, and incorporates new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, Lury examines the emergence of consumer culture and the changing relations between the production and consumption of cultural goods. She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. This new edition of Consumer Culture explores the way in which the position of individuals within social groups and their position in social groups structured by class, gender, race, and age affects the nature of their participation in consumer culture. The powerful role consumption plays in our lives is revealed and consumer culture is seen to provide new ways of creating social and political identities.
