Understanding Media

Understanding Media
Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
Total Pages: 396
Release: 2016-09-04
Genre:
ISBN: 9781537430058

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

The Lost Tetrads of Marshall McLuhan

The Lost Tetrads of Marshall McLuhan
Author: Marshall McLuhan
Publisher: OR Books
Total Pages: 276
Release: 2017-05
Genre: Social Science
ISBN: 1682190978

Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

Marshall McLuhan

Marshall McLuhan
Author: Douglas Coupland
Publisher: Atlas and Company
Total Pages: 225
Release: 2010-11-30
Genre: Biography & Autobiography
ISBN: 1935633163

Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.

The Gutenberg Galaxy

The Gutenberg Galaxy
Author: Marshall McLuhan
Publisher: University of Toronto Press
Total Pages: 306
Release: 1962-01-01
Genre: Social Science
ISBN: 9780802060419

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Essential McLuhan

Essential McLuhan
Author: Eric McLuhan
Publisher: House of Anansi
Total Pages: 420
Release: 1995
Genre: Social Science
ISBN: 9780887845659

Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

The Medium and the Light

The Medium and the Light
Author: Michael McLuhan
Publisher: Wipf and Stock Publishers
Total Pages: 249
Release: 2010-03-01
Genre: Social Science
ISBN: 1606089927

Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

The Book of Probes

The Book of Probes
Author: Marshall McLuhan
Publisher:
Total Pages: 582
Release: 2003
Genre: Art
ISBN:

"'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Jacket.

Reading McLuhan Reading

Reading McLuhan Reading
Author: Paula McDowell
Publisher: Taylor & Francis
Total Pages: 164
Release: 2023-02-21
Genre: Language Arts & Disciplines
ISBN: 1000839494

Sixty years after Understanding Media, Marshall McLuhan remains one of the best known and most influential intellectuals of the twentieth century. Far beyond academia, readers (and non-readers) recognize his coinages, such as ‘the Gutenberg era’, the ‘global village’ and ‘the medium is the message'. A literary scholar by profession, McLuhan was one of the first academics to recognize the new opportunities offered by radio and television to reach audiences beyond the readerships of scholarly journals. His talks and appearances ushered in public intellectual debate concerning the ‘electronic age’. Although his reputation waned in the 1970s, the recent making-available to the public of his extraordinary personal library of some six thousand books enables new kinds of analyses of McLuhan as a reader, thinker, and cultural force. The essays here focus not so much on his media theory per se as on the habits and practices that animated his reading, and on the larger questions of what reading and not reading mean. We don’t need to agree with everything McLuhan says to make valuable use of his work. New resources offer us an unprecedented opportunity to revisit one fallible human reader whose texts and ideas are good to think with (and against). This book was originally published as a special issue of the journal, Textual Practice.

Thinking Like a Mountain

Thinking Like a Mountain
Author: Robert Bateman
Publisher: Penguin
Total Pages: 0
Release: 2018-10-23
Genre: Nature
ISBN: 014301272X

Nature has been Robert Bateman's inspiration ever since he began painting birds from his bedroom window as a young boy. The wildlife he features in his paintings are expressions of his love and respect for the natural world. A passionate environmentalist who has devoted his life to documenting the awesome power of nature, Bateman is deeply worried about the state of our planet and the fate of our natural heritage. Whenever he talks about his paintings, he talks about the environmental messages they convey, and those who have heard him speak have clamoured for a book that encapsulates his philosophy. Thinking Like a Mountain is the result of many years of thinking, talking and writing about the world's growing environmental crisis. Beautifully designed and illustrated with original drawings, it is a gathering of questions, observations and ideas Robert Bateman has drawn from his own life experiences and gleaned from the writings of some of the visionaries who have influenced him. As Einstein said, "We cannot solve the problems of today with the same thinking that gave us the problems in the first place."Only a profound shift in philosophy, Bateman believes, can save our species from extinction. Thinking Like a Mountain is printed on 100 per cent ancient-forest-free paper that is 100 per cent post-consumer recycled and has been processed chlorine free.

The Medium is the Massage

The Medium is the Massage
Author: Marshall McLuhan
Publisher: Penguin Modern Classics
Total Pages: 159
Release: 2008
Genre: Communication
ISBN: 9780141035826

Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.