Reaching Millennials
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| Author | : David Stark |
| Publisher | : Baker Books |
| Total Pages | : 156 |
| Release | : 2016-04-19 |
| Genre | : Religion |
| ISBN | : 1441229310 |
Proven Methods for Churches to Attract and Engage Young People One question faces every church leader looking to the future: How do we attract younger generations? Many things have been tried, but in this book, church consultant David Stark shares practical methods that have been proven to work in a variety of congregations. Stark helps leaders identify and use their church's strengths to engage millennials, even those with negative views of Christianity. Based on principles that built the church of the New Testament, he shows how churches today can reach out to their communities in ways that align with the natural, positive interests of young people.
| Author | : Jeff Fromm |
| Publisher | : AMACOM |
| Total Pages | : 220 |
| Release | : 2013-07-10 |
| Genre | : Business & Economics |
| ISBN | : 0814433235 |
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty. The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them. Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they: Value social networking and aren't shy about sharing opinions Refuse to remain passive consumers but expect to participate in product development and marketing Demand authenticity and transparency Are highly influential, swaying parents and peers Are not all alike; therefore, understanding key segments is invaluable Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.
| Author | : Jeff Fromm |
| Publisher | : AMACOM |
| Total Pages | : 247 |
| Release | : 2018-03-26 |
| Genre | : Business & Economics |
| ISBN | : 0814439284 |
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
| Author | : Jonathan Pitts |
| Publisher | : Lulu.com |
| Total Pages | : 60 |
| Release | : 2016-08 |
| Genre | : Religion |
| ISBN | : 0997564326 |
The Millennials are next in line to lead the World. Is the church investing enough into this Generation? Generation Y has questions about life, ministry, marriage, and church that can be summed up by calling them Generation "Why." Is the church ready for Millennial questions? Are Ministers and Pastors prepared to lead this generation into their specific purposes in Christ? Ministering to Millennials: 2nd Edition will inform and challenge the Body of Christ regarding a generation that is forging forth to do great things but is still seeking purpose.
| Author | : James Emery White |
| Publisher | : Baker Books |
| Total Pages | : 231 |
| Release | : 2017-01-17 |
| Genre | : Religion |
| ISBN | : 1493406434 |
Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.
| Author | : Thom S. Rainer |
| Publisher | : B&H Publishing Group |
| Total Pages | : 308 |
| Release | : 2011-01-01 |
| Genre | : Religion |
| ISBN | : 1433673258 |
At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective. Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion. The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in America’s history.
| Author | : Scott Asai |
| Publisher | : Createspace Independent Pub |
| Total Pages | : 144 |
| Release | : 2012-11-01 |
| Genre | : Religion |
| ISBN | : 9781478351771 |
Church sucks. For Millennials between the stages of post-high school to pre-married with children, the church has become an irrelevant, prehistoric and religious institution invisible in the modern era. How can this organization transform its dying ways to become relevant again? The Startup Church reveals the system failure and addresses how it should be fixed. Using business principles and examples, each chapter asks questions for the reader to resolve the "10 Things I Hate About Church." This book lays out the blueprint of how to revolutionize the present day church into the hope for the next generation: faith communities.
| Author | : Patricia Martin |
| Publisher | : LitLamp Communications |
| Total Pages | : 26 |
| Release | : 2010-12-07 |
| Genre | : Business & Economics |
| ISBN | : 0615419801 |
Patricia Martin reveals how some of the world's top brands are reaching Millennials in a digital culture. Distilled from interviews with executives from world-class companies such as Ford Motor, Red Bull and Google, Tipping the Culture is loaded with practical tips and pithy insights from marketers communicating across multiple platforms.
| Author | : Corey Padveen |
| Publisher | : John Wiley & Sons |
| Total Pages | : 361 |
| Release | : 2017-04-28 |
| Genre | : Business & Economics |
| ISBN | : 1119369053 |
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!
| Author | : Danita Bye |
| Publisher | : BroadStreet Publishing Group LLC |
| Total Pages | : 182 |
| Release | : 2017-12-12 |
| Genre | : Religion |
| ISBN | : 1424555590 |
Successful business leaders see their experienced leaders retiring soon. Panic strikes when they see how few millennials have the leadership and sale acumen to fuel their business growth or transition. Danita Bye is a business leader who loves millennials and believes they could be the new “greatest generation.” Join her passionate journey and discover how to help young leaders get leadership traction. Learn how to: Identify and tackle real millennial challenges.Tap into millennial strengths and talents.Develop capable next-gen leaders of character.Build a bench of engaged and focused young team players.Leverage millennials’ skills and grow your businessSet the stage for your business transition.Leave a legacy of wisdom and strength. Millennials Matter will provide you with coaching inspiration and practical action steps to harness the strengths of your millennial leaders so they become one of your biggest business assets and a testimony to your leadership legacy.
