Re evolución digital / Digital Re - Evolution

Re evolución digital / Digital Re - Evolution
Author: Martha Rivera
Publisher: National Geographic Books
Total Pages: 0
Release: 2017-06-27
Genre: Business & Economics
ISBN: 6073150830

Descubre cuáles son los cambios más significativos en la era digital, cómo se reflejan en los negocios, en el marketing empresarial y de qué manera alimentan la atención al cliente. El mundo empresarial está caracterizado por el vértigo, la transformación y la audacia en propuestas para los puntos de venta. Los grandes negocios, no sólo a escala mundial, requieren las herramientas más potentes y efectivas -no las más costosas- para impactar en el mayor número de personas. Re evolución digital es el libro que ofrece esas herramientas para que los audaces del mundo de los negocios ofrezcan servicios de calidad y vanguardia con el conocimiento positivo del mundo digital. Martha Rivera Pesquera y Edgardo Méndez Montero, expertos en transformación digital a nivel empresarial, ofrecen las mejores lecciones al respecto para hacer de tu negocio un modelo de éxito. No sólo definen los diferentes medios digitales según su funcionalidad en estrategias de comercialización, y en qué consisten los ecosistemas digitales; además, nos demuestran que el conocimiento en esta materia potencializa los procesos para lograr mayor rentabilidad. Re evolución digital, escrito con sencillez, amenidad y contundencia, no es sólo un libro para empresarios, sus conceptos apoyan el trabajo de vendedores, mercadólogos, comunicadores y quienes desean hacer de sus empresas y servicios un ejemplo de innovación. Especialistas han opinado: "Espero que este libro, Re evolución digital, sea el comienzo y la invitación a un camino de aprendizaje que los directores de las empresas inicien para asegurar la competitividad y supervivencia de sus negocios en esta nueva época." -María Teresa Arnal, CEO de Twitter México- "Re evolución digital permite a los directores de empresas dimensionar la importancia y necesidad de integrarse a esta transformación digital para garantizar la supervivencia de sus negocios, sin olvidar que dicho cambio debe iniciar desde la dirección." -Xavier López Ancona, Presidente y CEO de KidZania Global- ENGLISH DESCRIPTION Learn about the biggest changes of the digital era, how these changes affect businesses, corporate marketing, and how they help customer service . The corporate world is characterized by its fastpaced, quick revamp and audacity when it comes to points of sales proposals. Large businesses require the best and most effective selling tools, not necessarily the most expensive, in order to reach as many people as possible. Digital Re evolution is the book that offers those tools so that the audacious corporate risk-takers can offer quality services with a digital know-how. Digital Re evolution, written in a simple yet powerful language, is not only for business owners; its concepts are useful to sales reps, marketers, communicators, and anyone who wishes to make their company a model of innovation.

The Fourth Industrial Revolution

The Fourth Industrial Revolution
Author: Klaus Schwab
Publisher: Currency
Total Pages: 192
Release: 2017-01-03
Genre: Business & Economics
ISBN: 1524758876

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Evolving Virtual and Computational Paleontology

Evolving Virtual and Computational Paleontology
Author: Luca Pandolfi
Publisher: Frontiers Media SA
Total Pages: 256
Release: 2020-12-23
Genre: Science
ISBN: 2889662586

This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.

Handbook of Research on Smart Management for Digital Transformation

Handbook of Research on Smart Management for Digital Transformation
Author: Barbosa, Belem
Publisher: IGI Global
Total Pages: 614
Release: 2022-03-11
Genre: Business & Economics
ISBN: 1799890104

In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Re-imagining Democracy

Re-imagining Democracy
Author: Cristina Flesher Fominaya
Publisher: Taylor & Francis
Total Pages: 203
Release: 2023-11-07
Genre: Political Science
ISBN: 1000999424

This interdisciplinary book draws on leading scholarship on one of the most influential and consequential social movements of the past decades: Spain’s 15-M movement. The volume explores the legacy, impact and outcomes of the movement, and the lessons it offers for understanding mobilization in times of crisis. The book opens with a theoretical reconsideration of the positive ways social movements can impact democracy, moving the field forward significantly. It also offers rich case studies to explore a range of areas of interest to social movement scholars. Chapters explore the biographical consequences of participation in social movements; how memories of the movement inspired new mobilizations; the reciprocal influence between the 15-M movement and feminist economics; how urban democracy was transformed by municipalism arising from the movement; how the movement generated a “Caring democracy” in the face of the Covid pandemic; and how it gave rise to a new radical democratic media ecosystem. The book explores the movement’s political economy as well as reflects on one of its unintended consequences: the rise of the penalization of counter-hegemonic protest in contemporary Spain. Although focused on a single emblematic movement, it offers significant insights and lessons for scholarship on contemporary politics and movements. Re-imagining Democracy provides a valuable resource for scholars and students interested in the challenges faced by contemporary democracies, the dynamics of social movements in times of crisis, and the profound impact of social movements on contemporary democracy. The chapters in this book were originally published as a peer-reviewed special issue of Social Movement Studies.

(Re)Constructing Memory: Textbooks, Identity, Nation, and State

(Re)Constructing Memory: Textbooks, Identity, Nation, and State
Author: James H. Williams
Publisher: Springer
Total Pages: 380
Release: 2016-07-08
Genre: Education
ISBN: 9463005099

This book engages readers in thirteen conversations presented by authors from around the world regarding the role that textbooks play in helping readers imagine membership in the nation. Authors’ voices come from a variety of contexts – some historical, some contemporary, some providing analyses over time. But they all consider the changing portrayal of diversity, belonging and exclusion in multiethnic and diverse societies where silenced, invisible, marginalized members have struggled to make their voices heard and to have their identities incorporated into the national narrative. The authors discuss portrayals of past exclusions around religion, ethnicity, sexual orientation, as they look at the shifting boundaries of insider and outsider. This book is thus about “who we are” not only demographically, but also in terms of the past, especially how and whether we teach discredited pasts through textbooks. The concluding chapters provides ways forward in thinking about what can be done to promote curricula that are more inclusive, critical and positively bonding, in increasingly larger and more inclusive contexts.

Growth of the Southern Andes

Growth of the Southern Andes
Author: Andrés Folguera
Publisher: Springer
Total Pages: 281
Release: 2015-11-27
Genre: Science
ISBN: 3319230603

This book presents recent findings on the structure and evolution of the Southern Andes. Through a detailed description of a series of orogenic segments reviewed by the different groups that have worked with structural and geophysical tools in each area over the last several years, it illustrates the diversity of mechanisms that have impacted strong orogenic gradients and consequently mountain morphology, from the southern Pampean flat subduction zone to the southern tip of the continent (33-56o S). The book also revises our conventional understanding of the source of the different Mesozoic to Cenozoic sections exhumed in the orogenic wedge, with the objective of discussing basin mechanisms through time. A final chapter discusses probable orogenic controls that have acted together in order to explain structure, the different deformational stages and intra-orogenic extensional collapses that affected the fold and thrust belt over time.

Emerging Perspectives on the Mobile Content Evolution

Emerging Perspectives on the Mobile Content Evolution
Author: Aguado, Juan Miguel
Publisher: IGI Global
Total Pages: 467
Release: 2015-09-21
Genre: Technology & Engineering
ISBN: 1466688394

In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous. Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts. This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

The Tribe: (R)Evolution

The Tribe: (R)Evolution
Author: A. J. Penn
Publisher: Cumulus Publishing Limited
Total Pages: 243
Release: 2019-11-05
Genre: Fiction
ISBN: 0473501260

In the sequel to the critically acclaimed best selling, ‘The Tribe: A New Dawn’ and ‘The Tribe: A New World’, ‘The Tribe: (R)Evolution’ is the third novel in the long awaited continuing saga based upon the cult television series 'The Tribe'. What secrets lay hidden in the ominous Eagle Mountain? Who are The Collective? And will the identity of their enigmatic leader be revealed? Where is safe if invaders of faraway lands, intent on expanding their empire and fracturing alliances of all those struggling to rebuild and survive, ruthlessly pursue their own vision for the future and quest to gain domination and absolute power? How does The Broker and The Selector fit into all the mystery surrounding Project Eden? Does anyone survive The Cube and the nightmarish Void? Can the Mall Rats overcome all the unbearable challenges and obstacles they encounter to build a new and better world from the ashes of the old? Will they conquer their adversaries and ever recover from the heartache and agonising conflicts they experience in their personal lives? Facing the very real threat of human extinction - can they endure? Adapt? Evolve? Survive? And keep their dream alive?