Writing Music for Television and Radio Commercials (and More)

Writing Music for Television and Radio Commercials (and More)
Author: Michael Zager
Publisher:
Total Pages: 258
Release: 2008
Genre: Business & Economics
ISBN: 9780810861398

This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Brought to You By

Brought to You By
Author: Lawrence R. Samuel
Publisher: University of Texas Press
Total Pages: 441
Release: 2009-03-06
Genre: Performing Arts
ISBN: 0292774761

“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Designing and Producing the Television Commercial

Designing and Producing the Television Commercial
Author: Larry Elin
Publisher: Addison-Wesley Longman
Total Pages: 0
Release: 2004
Genre: Television advertising
ISBN: 9780205365388

Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

The Radio & Television Commercial

The Radio & Television Commercial
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
Total Pages: 242
Release: 1984
Genre: Business & Economics
ISBN:

The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.

Acting in Commercials

Acting in Commercials
Author: Joan See
Publisher: Back Stage Books
Total Pages: 196
Release: 2011-11-16
Genre: Performing Arts
ISBN: 0307799514

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field. Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.

Effective Radio Advertising

Effective Radio Advertising
Author: Marc G. Weinberger
Publisher: Lexington Books
Total Pages: 210
Release: 1994
Genre: Business & Economics
ISBN: 9780669250039

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

Hearings

Hearings
Author: United States. Congress. House
Publisher:
Total Pages: 2778
Release: 1963
Genre:
ISBN: