Radio & Television Commercial
Author | : Albert C. Book |
Publisher | : |
Total Pages | : 236 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Download Radio Television Commercial full books in PDF, epub, and Kindle. Read online free Radio Television Commercial ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Albert C. Book |
Publisher | : |
Total Pages | : 236 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Author | : Michael Zager |
Publisher | : |
Total Pages | : 258 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9780810861398 |
This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author | : Lawrence R. Samuel |
Publisher | : University of Texas Press |
Total Pages | : 441 |
Release | : 2009-03-06 |
Genre | : Performing Arts |
ISBN | : 0292774761 |
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author | : Albert C. Book |
Publisher | : NTC/Contemporary Publishing Company |
Total Pages | : 156 |
Release | : 1978 |
Genre | : Business & Economics |
ISBN | : |
Author | : Larry Elin |
Publisher | : Addison-Wesley Longman |
Total Pages | : 0 |
Release | : 2004 |
Genre | : Television advertising |
ISBN | : 9780205365388 |
Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author | : Stuart Hyde |
Publisher | : Routledge |
Total Pages | : 298 |
Release | : 2017-07-05 |
Genre | : Business & Economics |
ISBN | : 1351547038 |
The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field
Author | : Anja Janoschka |
Publisher | : John Benjamins Publishing |
Total Pages | : 252 |
Release | : 2004-01-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9789027253743 |
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Author | : Edmond A. Bruneau |
Publisher | : |
Total Pages | : 8 |
Release | : 1988 |
Genre | : Radio advertising |
ISBN | : |
Author | : Alan R. Stephenson |
Publisher | : Taylor & Francis |
Total Pages | : 355 |
Release | : 2005 |
Genre | : Language Arts & Disciplines |
ISBN | : 0240805690 |
Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.
Author | : Donald W. Connelly |
Publisher | : Waveland Press |
Total Pages | : 481 |
Release | : 2017-03-24 |
Genre | : Technology & Engineering |
ISBN | : 1478635126 |
Today’s broadcasting students need a well-balanced, hands-on, and relevant guide to the radio industry. Digital Radio Production provides exactly that, and more. Employing a holistic approach, Connelly shares his 20 years of experience and invaluable insights on the production person’s role in a radio station. His extensive knowledge of sales, promotion, programming, announcing, and social media is thoughtfully revealed within the structures of both large and small markets. The text also focuses on the latest technologies and trends in combination with core concepts vital to a successful career in radio. Fully updated, the Third Edition enhances students’ technical skills and knowledge of digital audio, recording, storage, audio processing, and special effects. Each chapter features suggested activities outside the classroom, key informative websites, and a glossary of industry terms. The text is accompanied by 93 audio examples of virtually every aspect of radio production (from microphone techniques to commercial production samples), an outstanding selection of production music that can be creatively reworked and transformed, and a custom studio-tracking session with suggested activities. Access audio examples, production music, and a custom studio-tracking session here.