Qualitative Research Methods For Media Studies
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Author | : Bonnie Brennen |
Publisher | : Routledge |
Total Pages | : 249 |
Release | : 2012-11-12 |
Genre | : Social Science |
ISBN | : 1136200886 |
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Author | : Bonnie Brennen |
Publisher | : Routledge |
Total Pages | : 250 |
Release | : 2012 |
Genre | : Language Arts & Disciplines |
ISBN | : 0415890217 |
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Author | : Angela M. Cirucci |
Publisher | : Routledge |
Total Pages | : 188 |
Release | : 2022-02-14 |
Genre | : Social Science |
ISBN | : 1000532461 |
A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.
Author | : Thomas R. Lindlof |
Publisher | : SAGE |
Total Pages | : 401 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 1412974720 |
There are not many textbooks available (if any) that can match [this book's] intelligence.
Author | : Anders Hansen |
Publisher | : Bloomsbury Publishing |
Total Pages | : 462 |
Release | : 2018-09-12 |
Genre | : Social Science |
ISBN | : 1350306649 |
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Author | : Mike Allen |
Publisher | : SAGE Publications |
Total Pages | : 2013 |
Release | : 2017-04-11 |
Genre | : Social Science |
ISBN | : 1483381420 |
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author | : Klaus Bruhn Jensen |
Publisher | : Routledge |
Total Pages | : 353 |
Release | : 2013-04-15 |
Genre | : Business & Economics |
ISBN | : 1134590008 |
This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.
Author | : Nicholas W. Jankowski |
Publisher | : Routledge |
Total Pages | : 263 |
Release | : 2002-09-11 |
Genre | : Social Science |
ISBN | : 1134938241 |
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.
Author | : Barrie Gunter |
Publisher | : SAGE |
Total Pages | : 328 |
Release | : 2000-02-11 |
Genre | : Language Arts & Disciplines |
ISBN | : 9780761956594 |
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Author | : Bonnie S. Brennen |
Publisher | : Taylor & Francis |
Total Pages | : 292 |
Release | : 2025-01-20 |
Genre | : Social Science |
ISBN | : 104021620X |
This fully updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies and examples throughout, this fourth edition also includes updated and expanded material on performing data analysis, how to analyze and understand research findings, performing social media research, and the use of big data and Artificial Intelligence (A.I.). This includes a brand-new chapter on generative A.I., which examines recent advancements and technological developments, and considers ways qualitative researchers can use it for their research. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with all the tools they need to be able to work with in today’s convergent media environment.