Qualitative Research Methods for Media Studies

Qualitative Research Methods for Media Studies
Author: Bonnie Brennen
Publisher: Routledge
Total Pages: 249
Release: 2012-11-12
Genre: Social Science
ISBN: 1136200886

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

A Handbook of Media and Communication Research

A Handbook of Media and Communication Research
Author: Klaus Bruhn Jensen
Publisher: Routledge
Total Pages: 353
Release: 2013-04-15
Genre: Business & Economics
ISBN: 1134590008

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts.

Qualitative Research Using Social Media

Qualitative Research Using Social Media
Author: Gwen Bouvier
Publisher: Routledge
Total Pages: 237
Release: 2022-03-28
Genre: Psychology
ISBN: 1000555283

Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

Media and Communication Research Methods

Media and Communication Research Methods
Author: Anders Hansen
Publisher: Bloomsbury Publishing
Total Pages: 462
Release: 2018-09-12
Genre: Social Science
ISBN: 1350306649

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

The SAGE Encyclopedia of Communication Research Methods

The SAGE Encyclopedia of Communication Research Methods
Author: Mike Allen
Publisher: SAGE Publications
Total Pages: 2013
Release: 2017-04-11
Genre: Social Science
ISBN: 1483381420

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Media and Communication Research

Media and Communication Research
Author: Arthur Asa Berger
Publisher: SAGE
Total Pages: 324
Release: 2000-03-21
Genre: Computers
ISBN: 9780761918530

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

The Practice of Qualitative Data Analysis

The Practice of Qualitative Data Analysis
Author: Michael C. Gizzi
Publisher: BoD – Books on Demand
Total Pages: 190
Release: 2021-03-29
Genre: Language Arts & Disciplines
ISBN: 3948768102

This book provides ten case studies with concise real-world examples illustrating how MAXQDA is used in practice. In each research example, the authors present their way of using MAXQDA, addressing a variety of practical questions, such as how the coding system was developed, how coded documents were analyzed, what tools were used, and how those tools informed the results. Embedded in the context of each research example, readers can follow analytical processes step-by-step and gain insights into efficient ways to use MAXQDA. Readers can benefit from this book in several ways: - Get inspirations and solutions for their own projects - Avoid pitfalls by considering the lessons learned from each author presented at the end of each chapter - Use the examples in teaching Audience: - All researchers who want to get to learn the potential of qualitative data analysis with MAXQDA - All users of MAXQDA who want to expand their knowledge and skills, no matter if they are novices or experts

Qualitative Content Analysis

Qualitative Content Analysis
Author: Philipp Mayring
Publisher: SAGE
Total Pages: 160
Release: 2021-11-03
Genre: Social Science
ISBN: 1529765900

In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data. Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher. To support you in choosing the best approach for your research, this book includes: · Examples of how QCA can be applied to various research processes · An introduction to text analysis and its different approaches · Discussions of how to use QCA software to benefit your research · An online how-to manual to help you get the most out of QCAmap software. It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.

The SAGE Handbook of Qualitative Data Collection

The SAGE Handbook of Qualitative Data Collection
Author: Uwe Flick
Publisher: SAGE
Total Pages: 737
Release: 2017-12-14
Genre: Reference
ISBN: 1526416069

The SAGE Handbook of Qualitative Data Collection is a timely overview of the methodological developments available to social science researchers, covering key themes including: Concepts, Contexts, Basics Verbal Data Digital and Internet Data Triangulation and Mixed Methods Collecting Data in Specific Populations.