Putting Publics In Their Place
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Author | : Brian Solis |
Publisher | : FT Press |
Total Pages | : 463 |
Release | : 2009-02-19 |
Genre | : Business & Economics |
ISBN | : 0137011261 |
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Author | : OECD |
Publisher | : OECD Publishing |
Total Pages | : 53 |
Release | : 1998-01-07 |
Genre | : |
ISBN | : 9264189378 |
Provides practical insights into difficult design, implementation, and management issues related to marketable permits.
Author | : Louis Rowitz |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 587 |
Release | : 2009-10-07 |
Genre | : Medical |
ISBN | : 1449649467 |
New Edition Available 12/28/2012 This thorough revision maintains the same basic structure of the first edition of Public Health Leadership. In five parts, it explores the basic theories and principles of leadership and then describes how they may be applied in the public health setting. Leadership skills and competencies, as well as methods for measuring and evaluating leaders are also thoroughly covered. The final chapter has been expanded to cover the future of public health and global leadership. Four new chapters have been added to the Second Edition: a chapter on the interface between management and leadership, a chapter on systems and complexity leadership concerns, and a chapter on employee development. The final new chapter will explore the transition from traditional leadership roles to the new roles required by a focus on bioterrorism and other disasters. New case studies, interviews, and exercises have also been added. The Second Edition also features new sidebar boxes with quotes from classic and contemporary writers on leadership.
Author | : Nebraska. Auditor of Public Accounts |
Publisher | : |
Total Pages | : 222 |
Release | : 1901 |
Genre | : Finance, Public |
ISBN | : |
Author | : OECD |
Publisher | : OECD Publishing |
Total Pages | : 160 |
Release | : 1996-10-16 |
Genre | : |
ISBN | : 9264062556 |
The Public Management Occasional Papers are specialised reports prepared for the work of the OECD's Public Management Committee. This publication focuses on the reform strategies used in Portugal. The success or failure of reforms depends largely on ...
Author | : |
Publisher | : |
Total Pages | : 960 |
Release | : 1926 |
Genre | : Business |
ISBN | : |
Author | : Boston Public Library |
Publisher | : |
Total Pages | : 518 |
Release | : 1902 |
Genre | : Boston (Mass.) |
ISBN | : |
Author | : Public Archives of Canada |
Publisher | : |
Total Pages | : 564 |
Release | : 1901 |
Genre | : Archives |
ISBN | : |
Author | : New York State Historical Association |
Publisher | : |
Total Pages | : 436 |
Release | : 1926 |
Genre | : New York (State) |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 614 |
Release | : 1922 |
Genre | : Pharmacists |
ISBN | : |