Publishers Trade List

Publishers Trade List
Author: R R Bowker Publishing
Publisher: R. R. Bowker
Total Pages: 256
Release: 2001
Genre: Language Arts & Disciplines
ISBN: 9780835244312

Publishing for Profit

Publishing for Profit
Author: Thomas Woll
Publisher: Chicago Review Press
Total Pages: 401
Release: 2010
Genre: Business & Economics
ISBN: 1569765642

Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.