Public Relations Research Annual V 3
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Author | : Larissa A. Grunig |
Publisher | : Routledge |
Total Pages | : 264 |
Release | : 2014-06-03 |
Genre | : Business & Economics |
ISBN | : 1136695389 |
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
Author | : Larissa A. Grunig |
Publisher | : Routledge |
Total Pages | : 284 |
Release | : 2020-07-24 |
Genre | : Language Arts & Disciplines |
ISBN | : 1000149013 |
The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers. Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.
Author | : James E. Grunig |
Publisher | : Routledge |
Total Pages | : 240 |
Release | : 2016-12-14 |
Genre | : Business & Economics |
ISBN | : 1136696296 |
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
Author | : James E. Grunig |
Publisher | : |
Total Pages | : 232 |
Release | : 1991 |
Genre | : Public relations |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 256 |
Release | : 1989 |
Genre | : Public relations |
ISBN | : |
Author | : Don W. Stacks |
Publisher | : Guilford Publications |
Total Pages | : 417 |
Release | : 2016-11-23 |
Genre | : Business & Economics |
ISBN | : 146252270X |
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.
Author | : Carl H. Botan |
Publisher | : Taylor & Francis |
Total Pages | : 534 |
Release | : 2023-02-22 |
Genre | : Business & Economics |
ISBN | : 1000830853 |
This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
Author | : Larissa A. Grunig |
Publisher | : Routledge |
Total Pages | : 249 |
Release | : 2014-06-03 |
Genre | : Business & Economics |
ISBN | : 1136695397 |
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
Author | : Donald W. Jugenheimer |
Publisher | : M.E. Sharpe |
Total Pages | : 378 |
Release | : 2014-02-04 |
Genre | : Business & Economics |
ISBN | : 0765636085 |
Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Author | : David Michaelson |
Publisher | : Business Expert Press |
Total Pages | : 251 |
Release | : 2017-01-24 |
Genre | : Business & Economics |
ISBN | : 163157762X |
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.