Public Relations Management In Africa Volume 1
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| Author | : Albert A. Anani-Bossman |
| Publisher | : Springer Nature |
| Total Pages | : 282 |
| Release | : 2023-07-12 |
| Genre | : Social Science |
| ISBN | : 3031267044 |
This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.
| Author | : Albert A. Anani-Bossman |
| Publisher | : Springer Nature |
| Total Pages | : 279 |
| Release | : 2023-07-19 |
| Genre | : Social Science |
| ISBN | : 3031327519 |
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
| Author | : Scott M. Cutlip |
| Publisher | : Maskew Miller Longman |
| Total Pages | : 366 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.
| Author | : Ogechi Adeola |
| Publisher | : Springer Nature |
| Total Pages | : 258 |
| Release | : 2022-10-03 |
| Genre | : Business & Economics |
| ISBN | : 3031072936 |
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
| Author | : Chris Skinner |
| Publisher | : |
| Total Pages | : 398 |
| Release | : 2001 |
| Genre | : Public relations |
| ISBN | : 9780195780550 |
This authoritative textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations.l Expanded discussions have been included on such topics as the multicultural nature of South African society, ethics in public relations and promotional strategies. The application of modern technology is dealt with in depth, and includes such issues as compiling a research brief and planning andpresentation using the latest technology. New case studies such as those on the National Lottery and the Arrive Alive campaign have been added. Existing case studies have been updated to expose students to relevant and current public relations issues.l Extensive and comprehensive checklists and protocol guidelines are included, making this an indispensable reference for students.
| Author | : Ikenna C. Offor |
| Publisher | : |
| Total Pages | : 61 |
| Release | : 2003 |
| Genre | : Public relations |
| ISBN | : 9780954647001 |
| Author | : Sam Black |
| Publisher | : |
| Total Pages | : 223 |
| Release | : 1989 |
| Genre | : Public relations |
| ISBN | : 9789781531125 |
| Author | : |
| Publisher | : |
| Total Pages | : 32 |
| Release | : 1994 |
| Genre | : Public relations |
| ISBN | : |
| Author | : Ronél S. Rensburg |
| Publisher | : |
| Total Pages | : 232 |
| Release | : 1995 |
| Genre | : Public relations |
| ISBN | : 9780627021183 |
Offers a fresh insight into the practice of public relations from a development perspective in Southern Africa focusing specifically on public relations as a communication phenomenon and its role in corporate social investment. Contains case studies, chosen from an African perspective.
| Author | : Eric Kwame Adae |
| Publisher | : Springer Nature |
| Total Pages | : 143 |
| Release | : 2023-04-05 |
| Genre | : Business & Economics |
| ISBN | : 3031226429 |
This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services. Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.
