Do-it-yourself Public Relations

Do-it-yourself Public Relations
Author: David E. Gumpert
Publisher: Section of Law Practice Management
Total Pages: 174
Release: 1995
Genre: Business & Economics
ISBN:

The author offers advice and guidance to help readers develop a cost-effective PR game plan. He reveals what editors look for in a press release, how you can position yourself as a valuable source and how to grab a busy reporter's attention.

Public Relations

Public Relations
Author: State Bar of Michigan. Public Relations Committee
Publisher:
Total Pages: 84
Release: 1956
Genre: Lawyers
ISBN:

Advertising and Public Relations Law

Advertising and Public Relations Law
Author: Carmen Maye
Publisher: Routledge
Total Pages: 923
Release: 2010-10-04
Genre: Business & Economics
ISBN: 1136930337

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisions appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations online materials for instructors. The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.