Public Relations for Marketing Management
| Author | : Frank Jefkins |
| Publisher | : Springer |
| Total Pages | : 193 |
| Release | : 1983-12-15 |
| Genre | : Business & Economics |
| ISBN | : 1349069256 |
Public Relations For Marketing Management
Download Public Relations For Marketing Management full books in PDF, epub, and Kindle. Read online free Public Relations For Marketing Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Marketing Public Relations
| Author | : Gaetan T. Giannini |
| Publisher | : Pearson Education India |
| Total Pages | : 316 |
| Release | : 2010 |
| Genre | : Marketing |
| ISBN | : 9788131763315 |
Marketing Management and Communications in the Public Sector
| Author | : Martial Pasquier |
| Publisher | : Routledge |
| Total Pages | : 273 |
| Release | : 2012-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1136504591 |
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Reputation Management Techniques in Public Relations
| Author | : Erdemir, Ayse |
| Publisher | : IGI Global |
| Total Pages | : 451 |
| Release | : 2018-01-26 |
| Genre | : Business & Economics |
| ISBN | : 1522536205 |
Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Managing Public Relations and Brand Image through Social Media
| Author | : Singh, Anurag |
| Publisher | : IGI Global |
| Total Pages | : 378 |
| Release | : 2016-05-16 |
| Genre | : Business & Economics |
| ISBN | : 1522503331 |
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Public Relations
| Author | : Frank Jefkins |
| Publisher | : Elsevier |
| Total Pages | : 287 |
| Release | : 2016-06-03 |
| Genre | : Social Science |
| ISBN | : 1483183173 |
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.
Spin Sucks
| Author | : Gini Dietrich |
| Publisher | : Pearson Education |
| Total Pages | : 165 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 078974886X |
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Qualitative Research Methods in Public Relations and Marketing Communications
| Author | : Christine Daymon |
| Publisher | : Routledge |
| Total Pages | : 306 |
| Release | : 2005-06-29 |
| Genre | : Business & Economics |
| ISBN | : 1134596081 |
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Online Public Relations
| Author | : David Phillips |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 244 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780749435103 |
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
Public Relations For Dummies
| Author | : Eric Yaverbaum |
| Publisher | : John Wiley & Sons |
| Total Pages | : 391 |
| Release | : 2011-03-03 |
| Genre | : Business & Economics |
| ISBN | : 111805279X |
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
