Public Relations Cases
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| Author | : Patricia Swann |
| Publisher | : Routledge |
| Total Pages | : 750 |
| Release | : 2014-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1134060343 |
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
| Author | : Kathy Brittain McKee |
| Publisher | : Taylor & Francis |
| Total Pages | : 303 |
| Release | : 2009 |
| Genre | : Public relations |
| ISBN | : 0415999154 |
Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.
| Author | : Allen H. Center |
| Publisher | : Prentice Hall |
| Total Pages | : 494 |
| Release | : 1985 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Michael G. Parkinson |
| Publisher | : Allyn & Bacon |
| Total Pages | : 0 |
| Release | : 2006 |
| Genre | : Communication interculturelle |
| ISBN | : 9780205375202 |
This text provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. International and Intercultural Public Relations: A Campaign Case Approach uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses, as well as those specifically focused on intercultural or international public relations.
| Author | : Judy VanSlyke Turk |
| Publisher | : Peter Lang Incorporated, International Academic Publishers |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Organizational behavior |
| ISBN | : 9781433134548 |
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include «best practices» of multinational corporations, non-governmental organizations and governmental agencies around the world.
| Author | : Hugh M. Culbertson |
| Publisher | : Routledge |
| Total Pages | : 338 |
| Release | : 1993 |
| Genre | : Business & Economics |
| ISBN | : 0805810137 |
First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.
| Author | : Jason S. Wrench |
| Publisher | : Kendall/Hunt Publishing Company |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : Communication |
| ISBN | : 9781465217486 |
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations .
| Author | : Edward L. Bernays |
| Publisher | : University of Oklahoma Press |
| Total Pages | : 441 |
| Release | : 2013-07-29 |
| Genre | : Business & Economics |
| ISBN | : 0806189827 |
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
| Author | : David W. Guth |
| Publisher | : Allyn & Bacon |
| Total Pages | : 388 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.
| Author | : Amber L. Hutchins |
| Publisher | : Routledge |
| Total Pages | : 108 |
| Release | : 2021-06-24 |
| Genre | : Business & Economics |
| ISBN | : 1000437604 |
As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool.
