Public Relations and the Empire State
Author | : Bernard Rubin |
Publisher | : |
Total Pages | : 384 |
Release | : 1958 |
Genre | : Government publicity |
ISBN | : |
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Author | : Bernard Rubin |
Publisher | : |
Total Pages | : 384 |
Release | : 1958 |
Genre | : Government publicity |
ISBN | : |
Author | : Eric Yaverbaum |
Publisher | : John Wiley & Sons |
Total Pages | : 391 |
Release | : 2011-03-03 |
Genre | : Business & Economics |
ISBN | : 111805279X |
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author | : Janis Teruggi Page |
Publisher | : SAGE Publications |
Total Pages | : 449 |
Release | : 2020-09-11 |
Genre | : Business & Economics |
ISBN | : 1544392036 |
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author | : Donald Friedman |
Publisher | : W. W. Norton & Company |
Total Pages | : 200 |
Release | : 1998 |
Genre | : Architecture |
ISBN | : 9780393730302 |
Constructed in 11 months, the Empire State Building was a marvel of modern engineering. Its frame rose more than a story a day--no comparable building since has managed that rate of ascent. In "Building the Empire State", a rediscovered 1930s notebook charts the construction of this crowning achievement. Illustrations.
Author | : John Tauranac |
Publisher | : Cornell University Press |
Total Pages | : 399 |
Release | : 2014-03-25 |
Genre | : Architecture |
ISBN | : 0801471087 |
The Empire State Building is the landmark book on one of the world’s most notable landmarks. Since its publication in 1995, John Tauranac’s book, focused on the inception and creation of the building, has stood as the most comprehensive account of the structure. Moreover, it is far more than a work in architectural history; Tauranac tells a larger story of the politics of urban development in and through the interwar years. In a new epilogue to the Cornell edition, Tauranac highlights the continuing resonance and influence of the Empire State Building in the rapidly changing post-9/11 cityscape.
Author | : Mordecai Lee |
Publisher | : CRC Press |
Total Pages | : 456 |
Release | : 2007-12-17 |
Genre | : Political Science |
ISBN | : 1420062786 |
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t
Author | : Donald Treadwell |
Publisher | : SAGE |
Total Pages | : 540 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780761945994 |
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
Author | : Elisabeth Israels Perry |
Publisher | : UPNE |
Total Pages | : 308 |
Release | : 2000 |
Genre | : Biography & Autobiography |
ISBN | : 9781555534240 |
Now available in a new edition, this well-crafted feminist biography restores to history the career of a pioneering activist who achieved unprecedented influence in American politics.
Author | : M. Larry Litwin |
Publisher | : AuthorHouse |
Total Pages | : 586 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 1438994753 |
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Author | : Karen Freberg |
Publisher | : SAGE Publications |
Total Pages | : 486 |
Release | : 2024-01-09 |
Genre | : Business & Economics |
ISBN | : 1071878255 |
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.