Public Relations and the Corporate Persona

Public Relations and the Corporate Persona
Author: Burton Saint John III
Publisher: Routledge
Total Pages: 190
Release: 2017-07-20
Genre: Business & Economics
ISBN: 1317370716

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society. Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

Reputation Management

Reputation Management
Author: John Doorley
Publisher: Taylor & Francis
Total Pages: 457
Release: 2007
Genre: Business & Economics
ISBN: 0415974704

'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Public Relations Theory

Public Relations Theory
Author: Carl H. Botan
Publisher: Routledge
Total Pages: 325
Release: 2017-10-03
Genre: Language Arts & Disciplines
ISBN: 1351225723

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Public Relations

Public Relations
Author: Danny Moss
Publisher: SAGE
Total Pages: 513
Release: 2011-12-15
Genre: Business & Economics
ISBN: 144625366X

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Start Your Own Public Relations Business

Start Your Own Public Relations Business
Author: Jacquelyn Lynn
Publisher: Entrepreneur Press
Total Pages: 192
Release: 2009-03-03
Genre: Business & Economics
ISBN: 1599183382

Starting your own Public Relations business just got easier. Our experts take you step-by-step from building the business foundation to day-to-day operations, covering industry-specific essentials including how to sign clients, market your business, build media relationships, assemble a team, set your fees and more.

Public Relations For Your Business

Public Relations For Your Business
Author: Frank William Jefkins
Publisher:
Total Pages: 0
Release: 2004
Genre: Public relations
ISBN: 9788179922729

A practical guide to public relations how it works and what it can do for your business...This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects

Fundamentals of Public Relations

Fundamentals of Public Relations
Author: Lawrence W. Nolte
Publisher: Elsevier
Total Pages: 535
Release: 2016-06-06
Genre: Business & Economics
ISBN: 1483152197

Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

Public Relations and Social Theory

Public Relations and Social Theory
Author: Øyvind Ihlen
Publisher: Routledge
Total Pages: 669
Release: 2009-03-30
Genre: Business & Economics
ISBN: 1135840369

Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.

Experts in Action

Experts in Action
Author: Bill Cantor
Publisher: Longman Publishing Group
Total Pages: 532
Release: 1989
Genre: Business & Economics
ISBN: