Marketing Tourism and Hospitality

Marketing Tourism and Hospitality
Author: Richard George
Publisher: Springer Nature
Total Pages: 509
Release: 2021-05-08
Genre: Business & Economics
ISBN: 3030641112

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Halal Tourism

Halal Tourism
Author: Mohamed Battour
Publisher:
Total Pages: 184
Release: 2019-08-14
Genre:
ISBN: 9781088682371

The awareness of Halal issues among Muslims have significantly increased including Muslim tourists. Halal tourism is a fast-growing industry. This is book provides a greater understanding of the current debates associated with 'Halal tourism', 'Halal Travel', and 'Muslim-friendly destination'. This book proposes a framework for "Halal tourism" to satisfy Muslim tourists and to achieve destination loyalty. This book explains why tourism operators need to satisfy Muslim tourist's and should be ready for the problems that may face Muslim travelers in the destination. It also increases reader knowledge regarding why Muslim tourist travel and select specific destination and determines the best tourism strategy for Muslim travel motivations. Muslim travel needs and the Islamic teachings related to halal tourism are also explained. This book provides guidelines for developing Halal Tourism Model for Muslim and non-Muslim destinations. The future of Halal Tourism is also explored to help policy makers and destination marketers in their plans. This book will be of significant interest to postgraduate students, researchers, academics, policy makers, and industry players in the various disciplines of Tourism, Hospitality, destination Marketing, and Islamic Studies.

Islamic Tourism

Islamic Tourism
Author: Ahmad Jamal
Publisher: CABI
Total Pages: 275
Release: 2018-12-14
Genre: Business & Economics
ISBN: 1786394138

Islamic tourism is an increasingly important market sector. This book provides practical applications, models and illustrations of religious tourism and pilgrimage management from a variety of international perspectives, supported by case studies.

Halal Industry: Challenges and Opportunities

Halal Industry: Challenges and Opportunities
Author: Hussein Elasrag
Publisher: Hussein Elasrag
Total Pages: 109
Release: 2022-02-20
Genre: Business & Economics
ISBN: 0596374844

The global halal market has emerged as a new growth sector in the global economy and is creating a strong presence in developed countries. The most promising halal markets are the fast-growing economies of the Asia, Middle East, Europe and the Americas. With a growing consumer base, and increasing growth in many parts of the world, the industry is set to become a competitive force in world international trade. The halal industry has now expanded well beyond the food sector further widening the economic potentials for halal. This book will help to deepen understanding of the concept of Halal so as to familiarize non-Muslims about Halal principles and products.

Halal Development: Trends, Opportunities and Challenges

Halal Development: Trends, Opportunities and Challenges
Author: Heri Pratikto
Publisher:
Total Pages: 111
Release: 2021
Genre: Halal food industry
ISBN: 9781032038353

The increasing demand for halal products, including goods and services, every year, especially for food and beverages, has resulted in a growing need for products with halal guarantees. Along with the increasing trend of the global demand, it has resulted in an increase in producers of halal food and beverages in both Muslim and non-Muslim countries. In addition the demand for halal tourism is also increasing. Indonesia is one of the largest Muslim countries in the world. However, there are still many Muslim consumer actors and Muslim producer actors who do not yet have an awareness of the importance of complying with the provisions of Islamic law in consuming and producing goods and services. There are still many restaurants and hotels that serve food and drinks that are not certified halal. There are still many food, medicinal and cosmetic products that are not halal certified. But now many secular countries such as France, Canada, Australia, the United States, Britain are also halal certified with the aim of meeting the Muslim demand for halal products for food and beverage, including for halal tourism. Starting from the development of the halal industry both in the fields of food, beverages and services, an International Seminar was held, which provides a more complete understanding of halal products, current halal developments and can serve as motivation to produce halal products, providing research results from the topic of halal development. The international seminar, entitled International Conference on Halal Development, listed speakers from several countries able to provide an overview of the halal development of several countries. This book contains a selection of papers from the conference.

Tourism, Creativity and Development

Tourism, Creativity and Development
Author: Greg Richards
Publisher: Routledge
Total Pages: 363
Release: 2007-11-07
Genre: Science
ISBN: 1134090129

Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. Why has ‘creativity’ become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the globe? What is the difference between cultural tourism and creative tourism? These are among the important questions this book answers. It critically examines the developing relationship between tourism and creativity, the articulation of the ‘creative turn’ in tourism, and the impact this has on theoretical perspectives and practical approaches to tourism development. A wide range of examples from Europe, North America, Asia, Australia and Africa explore the interface between tourism and creativity including: creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and entrepreneurs in the creation of experiences; creativity and rural areas; the 'creative class' and tourism; lifestyle, creativity and tourism and marketing creative tourism destinations. The relationship between individual and collective forms of creativity and the widely differing forms of modern tourism are also discussed. In the concluding section of the book the contribution of creativity to tourism and to development strategies in general is assessed, and areas for future research are outlined. The diverse multidisciplinary contributions link theory and practice, and demonstrate the strengths and weaknesses of creativity as a tourism development strategy and marketing tool. It is the first exploration of the relationship between tourism and creativity and its consequences for tourism development in different parts of the world.

Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality

Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
Author: Stanislav Ivanov
Publisher: Emerald Group Publishing
Total Pages: 331
Release: 2019-10-14
Genre: Business & Economics
ISBN: 1787566897

Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industries.

Food Tourism Around The World

Food Tourism Around The World
Author: C. Michael Hall
Publisher: Routledge
Total Pages: 385
Release: 2004-02-18
Genre: Business & Economics
ISBN: 1136402497

Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.

Encyclopedia of Organizational Knowledge, Administration, and Technology

Encyclopedia of Organizational Knowledge, Administration, and Technology
Author: Khosrow-Pour D.B.A., Mehdi
Publisher: IGI Global
Total Pages: 2734
Release: 2020-09-29
Genre: Business & Economics
ISBN: 1799834743

For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.