Promotional Strategy
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| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 1455 |
| Release | : 2024-09-16 |
| Genre | : Business & Economics |
| ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
| Author | : Darren Gelder |
| Publisher | : Nelson Thornes |
| Total Pages | : 88 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780748771110 |
This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.
| Author | : Gerard J. Tellis |
| Publisher | : Prentice Hall |
| Total Pages | : 528 |
| Release | : 1997 |
| Genre | : Business & Economics |
| ISBN | : |
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
| Author | : Panwar, Upendra Singh |
| Publisher | : IGI Global |
| Total Pages | : 529 |
| Release | : 2016-04-11 |
| Genre | : Business & Economics |
| ISBN | : 1522501444 |
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
| Author | : Ludi Koekemoer |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 596 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780702165092 |
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
| Author | : United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Terrorism, Nonproliferation, and Trade |
| Publisher | : |
| Total Pages | : 96 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : |
| Author | : Norman A. P. Govoni |
| Publisher | : SAGE |
| Total Pages | : 260 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780761927716 |
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
| Author | : S. Soundaian |
| Publisher | : MJP Publisher |
| Total Pages | : 365 |
| Release | : 2019-06-05 |
| Genre | : Business & Economics |
| ISBN | : |
Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies
| Author | : Christiansen, Bryan |
| Publisher | : IGI Global |
| Total Pages | : 491 |
| Release | : 2014-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1466662212 |
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
| Author | : Dr. M. D. Burande |
| Publisher | : Pragati Books Pvt. Ltd. |
| Total Pages | : 376 |
| Release | : 2008-07-07 |
| Genre | : |
| ISBN | : 9788185790275 |
