Promotional Cultures
| Author | : Aeron Davis |
| Publisher | : Polity |
| Total Pages | : 262 |
| Release | : 2013-07-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0745639836 |
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
Promotional Culture
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Promotional Culture and Convergence
| Author | : Helen Powell |
| Publisher | : Routledge |
| Total Pages | : 260 |
| Release | : 2013-04-17 |
| Genre | : Social Science |
| ISBN | : 1136474374 |
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Blowing Up the Brand
| Author | : Melissa Aronczyk |
| Publisher | : Peter Lang |
| Total Pages | : 352 |
| Release | : 2010 |
| Genre | : Art |
| ISBN | : 9781433108679 |
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
Public Relations Capitalism
| Author | : Anne M. Cronin |
| Publisher | : Springer |
| Total Pages | : 123 |
| Release | : 2018-01-24 |
| Genre | : Social Science |
| ISBN | : 3319726374 |
This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.
The Routledge Companion to Advertising and Promotional Culture
| Author | : Emily West |
| Publisher | : Taylor & Francis |
| Total Pages | : 554 |
| Release | : 2023-04-04 |
| Genre | : Business & Economics |
| ISBN | : 1000859282 |
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.
Sport, Beer, and Gender
| Author | : Lawrence A. Wenner |
| Publisher | : Peter Lang |
| Total Pages | : 340 |
| Release | : 2009 |
| Genre | : Art |
| ISBN | : 9781433100765 |
Contemporary gendered identity." --Book Jacket.
Advertising
| Author | : Liz McFall |
| Publisher | : SAGE |
| Total Pages | : 217 |
| Release | : 2004-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1412932890 |
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
Advertising Cultures
| Author | : Sean Nixon |
| Publisher | : SAGE |
| Total Pages | : 194 |
| Release | : 2003-04 |
| Genre | : Business & Economics |
| ISBN | : 9780761961987 |
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Promotional Culture and Convergence
| Author | : Helen Powell |
| Publisher | : Routledge |
| Total Pages | : 257 |
| Release | : 2013-04-17 |
| Genre | : Social Science |
| ISBN | : 1136474382 |
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
