Promotional Cars Trucks 1934 1983
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Author | : Steve Butler |
Publisher | : Schiffer Book for Collectors w |
Total Pages | : 0 |
Release | : 2000-11 |
Genre | : Crafts & Hobbies |
ISBN | : 9780764312328 |
Promotional cars and trucks, miniature vehicles used by car and truck dealerships and manufacturers to promote the sale of their products, were each produced for one year, then discontinued when the new models came out. This book presents a complete listing of promotional cars and trucks, including manufacturer and current value, in a model-by-model chart. The charts are illustrated with over 500 beautiful color photos, showing the full range of vehicles available.
Author | : Steve Butler |
Publisher | : L-W |
Total Pages | : |
Release | : 1997-01-01 |
Genre | : Automobiles |
ISBN | : 9780895380906 |
Author | : |
Publisher | : |
Total Pages | : 202 |
Release | : 1934 |
Genre | : United States |
ISBN | : |
Author | : |
Publisher | : |
Total Pages | : 2744 |
Release | : 2001 |
Genre | : Books |
ISBN | : |
Author | : Association of National Advertisers |
Publisher | : |
Total Pages | : 160 |
Release | : 1936 |
Genre | : Advertising |
ISBN | : |
Author | : Heon Stevenson |
Publisher | : McFarland |
Total Pages | : 295 |
Release | : 2008-11-24 |
Genre | : Transportation |
ISBN | : 0786452315 |
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author | : Richard Mountjoy |
Publisher | : Schiffer Book for Collectors |
Total Pages | : 180 |
Release | : 1995 |
Genre | : Antiques & Collectibles |
ISBN | : |
Explores the technology & the history of the telephone, from the Coffin sets of the 1870s to the Princess phones of the 1960s and beyond.
Author | : James Deaville |
Publisher | : Oxford University Press, USA |
Total Pages | : 954 |
Release | : 2021 |
Genre | : Music |
ISBN | : 0190691247 |
"The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
Author | : Jan Young |
Publisher | : Lulu.com |
Total Pages | : 105 |
Release | : 2009-03-29 |
Genre | : Reference |
ISBN | : 0557057507 |
The Studebaker Bibliography was developed with the intent of cataloging as much as possible of the available Studebaker literature. Our goal was to make information accessible to current and future historians as well as casual readers. The bibliography lists 321 books (both fiction and nonfiction), 1,784 magazine articles and 2,768 newspaper articles. All are related to the Studebaker Corporation, its founders, officers, employees, dealers, subsidiaries, or vehicles, and nearly all of it is available free (or inexpensively) from your local libraryĆ¢s interlibrary loan program!
Author | : |
Publisher | : |
Total Pages | : 818 |
Release | : 2000 |
Genre | : Automobiles |
ISBN | : |