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Author: Naomi Klein
Publisher: Macmillan
Total Pages: 520
Release: 2000-01-15
Genre: Business & Economics
ISBN: 9780312203436

"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Plutocrats

Plutocrats
Author: Chrystia Freeland
Publisher: Penguin
Total Pages: 320
Release: 2012-10-11
Genre: Business & Economics
ISBN: 1101595949

A Financial Times Best Book of the Year Shortlisted for the Lionel Gelber Prize There has always been some gap between rich and poor in this country, but recently what it means to be rich has changed dramatically. Forget the 1 percent—Plutocrats proves that it is the wealthiest 0.1 percent who are outpacing the rest of us at breakneck speed. Most of these new fortunes are not inherited, amassed instead by perceptive businesspeople who see themselves as deserving victors in a cutthroat international competition. With empathy and intelligence, Plutocrats reveals the consequences of concentrating the world’s wealth into fewer and fewer hands. Propelled by fascinating original interviews with the plutocrats themselves, Plutocrats is a tour de force of social and economic history, the definitive examination of inequality in our time.

The History of Fashion Journalism

The History of Fashion Journalism
Author: Kate Nelson Best
Publisher: Bloomsbury Publishing
Total Pages: 469
Release: 2017-02-09
Genre: Language Arts & Disciplines
ISBN: 1474285171

The History of Fashion Journalism is a uniquely comprehensive study of the development of the industry from its origins to the present day, and including professionals' such as Dylan Jones's vision of the future. Covering everything from early tailor's catalogues through to contemporary publications such as LOVE, together with blogs such as StyleBubble, and countries from France through to the United States, The History of Fashion Journalism explores the origins and influence of such well-known magazines as Nova, Vogue and Glamour. Combining an overview of the key moments in fashion journalism history with close textual analysis, Kate Nelson Best brings to life the evolving face of the fashion media and its relationship with the fashion industry, national politics, consumer culture and gender. This accessible and highly engaging book will be an invaluable resource not only for fashion studies students but also for those in media studies and cultural studies.

Ukrainian Genealogy

Ukrainian Genealogy
Author: John D. Pihach
Publisher: Canadian Institute of Ukrainian Studies Press
Total Pages: 294
Release: 2007
Genre: History
ISBN:

A guide to tracing one's Ukrainian ancestry in Europe.

The Oxford Handbook of Intellectual Property Law

The Oxford Handbook of Intellectual Property Law
Author: Rochelle Cooper Dreyfuss
Publisher: Oxford University Press
Total Pages: 1025
Release: 2018
Genre: Law
ISBN: 0198758456

A comprehensive overview of intellectual property law, this handbook will be a vital read for all invested in the field of IP law. Topics include the foundations of IP law; its emergence and development in various jurisdictions; its rules and principles; and current issues arising from the existence and operation of IP law in a political economy.

Advertising and Promotion

Advertising and Promotion
Author: Chris Hackley
Publisher: SAGE
Total Pages: 330
Release: 2021-01-27
Genre: Business & Economics
ISBN: 1529756146

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers