Professional Training For Mass Communication
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| Author | : Claire B. May |
| Publisher | : Pearson College Division |
| Total Pages | : 269 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 9780132567244 |
A useful guide to all the stages of the writing process. Effective Writing guides the writer through all the stages of the writing process: planning, critical thinking, generating and organizing ideas, writing the draft, revising, and designing for presentation. Throughout the text, Effective Writing stresses coherence, conciseness, and clarity as the most important qualities of the writing done by accountants. This edition includes many new and revised assignments that reinforce the concepts covered in the text, as well as coverage on ethics in communication.
| Author | : Kevin Kecskes |
| Publisher | : Jossey-Bass |
| Total Pages | : 336 |
| Release | : 2006-06-15 |
| Genre | : Education |
| ISBN | : |
While the importance of service-learning and engaged campuses has gained broad recognition in recent years, the infrastructure for enabling such deep academic and civic engagement has yet to emerge. The authors of this book embrace the call for such institutional renewal and provide the critical guidance needed for leaders in higher education who are serious about building genuinely engaged campuses. Engaging Departments fills an important niche in the literature on institutional engagement and advances the National Campus Compact agenda to create engaged departments. Representing a range of disciplines and institutional types—including two-year and four-year, public and private, comprehensive and research—this work features case studies of 11 departments and their journeys to engagement. The book presents readers with transferable steps and strategies, key factors that helped move civic engagement from the individual faculty level to the collective departmental level, an analysis of successes and barriers, and visions for the future. Also outlined are engagement efforts at the institutional and state levels. Written for department chairs, faculty, and faculty developers, this book offers approaches to support and sustain the building of engaged departments and invites readers to contemplate and refresh their visions for the relevancy of their disciplines in the 21st century.
| Author | : Stephanie A. Smith |
| Publisher | : SAGE Publications |
| Total Pages | : 155 |
| Release | : 2018-03-09 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1544320795 |
Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.
| Author | : Jennings Bryant |
| Publisher | : Routledge |
| Total Pages | : 747 |
| Release | : 2013-10-31 |
| Genre | : Games & Activities |
| ISBN | : 113525740X |
As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
| Author | : Lawrence A. Wenner |
| Publisher | : SAGE |
| Total Pages | : 328 |
| Release | : 1989-08 |
| Genre | : Reference |
| ISBN | : 9780803932449 |
Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in
| Author | : Louise Schultz |
| Publisher | : |
| Total Pages | : 60 |
| Release | : 1963 |
| Genre | : Information science |
| ISBN | : |
Presents copy for use as a reference brochure and a giveaway sheet to be distributed to guidance counselors to help them direct young people into the growing field of Information Science. Sets forth that Information Science is concerned with the properties, behavior, and flow of information. Describes how it is used, both by individuals and in large systems. Discusses the opportunities in Information Science and outlines three relatively different career areas: (1) Special Librarianship; (2) Literature Analysis; and (3) Information System Design. Details an educational program appropriate for participation in these career areas. Concludes that Information Science is a new but rapidly growing field pushing the frontiers of human knowledge and, thus, contributing to human well-being and progress. (Author).
| Author | : Anders Hansen |
| Publisher | : SAGE Publications Limited |
| Total Pages | : 448 |
| Release | : 2009-02-03 |
| Genre | : Reference |
| ISBN | : |
This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption.
| Author | : Chris Roush |
| Publisher | : Routledge |
| Total Pages | : 678 |
| Release | : 2010-10-04 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136946993 |
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as well as where to find sources of information for stories. He demonstrates clearly how reporters take financial information and turn it into relevant facts that explain a topic to readers. This definitive business journalism text: provides real-world examples of business articles presents complex topics in a form easy to read and understand offers examples of where to find news stories in SEC filings gives comprehensive explanations and reviews of corporate financial, balance sheet, and cash flow statements provides tips on finding sources, such as corporate investors and hard-to-find corporate documents gives a comprehensive listing of websites for business journalists to use. Key updates for the second edition include: tips from professional business journalists provided throughout the text new chapters on personal finance reporting and covering specific business beats expanded coverage of real estate reporting updates throughout to reflect significant changes in SEC, finance, and economics industries. With numerous examples of documents and stories in the text, Show Me the Money is an essential guide for students and practitioners doing business journalism.
| Author | : Roy L. Moore |
| Publisher | : Routledge |
| Total Pages | : 816 |
| Release | : 2007-11-27 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 113561007X |
The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus.
| Author | : Jingrong Tong |
| Publisher | : Sage Publications Limited |
| Total Pages | : 288 |
| Release | : 2022-04-09 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9781526497338 |
A cutting-edge exploration of journalism in the era of digital media technology and big and open data.
